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Notes

What we can pull from this insightful piece of text from Mr. Ohma, are 3 fundamental things to arrive at the best possible solution or outcome to a project:
1. Using facts and reasoning, analyze the foundation or the root cause of the information available to you.  Asking ‘why?’ questions or ‘is this true’ questions usually are a good start.  For example, why production in Italy vs. production in Paris? Why use YKK zippers vs. RIRI zippers on my handbag design?  Why are my customers (or fans or patrons) all of sudden wearing all black?  Is it true that production in #NY is more expensive than in China? Know your industry and its best practices.  Know your customers.  But analyze and question everything, form your own conclusions, then make moves. 
NOTE:  You will seldom have 100% certainty to make a decision - if you wait for it too long, you will never seize an opportunity.  Your best bet is to wait until you have somewhere between 40 - 70% clarity on the matter, then follow your gut and act.
2. Using your creativity and imagination, arrange your ideas, your resources, your constraints, and any other info relevant to your objective (ie the reason for your creative or business endeavor) into a new combination (ideally based on a duplicatable system or process) that will increase the chances of delivering the outcome you seek.  This requires ample amounts of planning and organization.  If you’re unwilling to do this most critical part, get a team to do it for you. 
3. Consider and account for multiple points of view while formulating your plan of attack.  Why? Because the approach to the outcome you seek, typically is not an obvious, straightforward path.  It’s filled with twists and turns, back-steps, and, sometimes, momentary pauses.  It’s seldom a clear march forward. 
We all have our biases and weak points when analyzing things - this leaves us with blind spots while planning, which increases the risk of us not meeting our goals. A cross-functional or multi-disciplinary team can greatly help with this problem.  In other words, get some people in the room with you who have a different perspective on things - ideally minds that have experience spotting potential pitfalls or opportunities ahead.

Posted by Kwasi Gyasi of MyUberLife

What we can pull from this insightful piece of text from Mr. Ohma, are 3 fundamental things to arrive at the best possible solution or outcome to a project:

1. Using facts and reasoning, analyze the foundation or the root cause of the information available to you.  Asking ‘why?’ questions or ‘is this true’ questions usually are a good start.  For example, why production in Italy vs. production in Paris? Why use YKK zippers vs. RIRI zippers on my handbag design?  Why are my customers (or fans or patrons) all of sudden wearing all black?  Is it true that production in #NY is more expensive than in China? Know your industry and its best practices.  Know your customers.  But analyze and question everything, form your own conclusions, then make moves. 

NOTEYou will seldom have 100% certainty to make a decision - if you wait for it too long, you will never seize an opportunity.  Your best bet is to wait until you have somewhere between 40 - 70% clarity on the matter, then follow your gut and act.

2. Using your creativity and imagination, arrange your ideas, your resources, your constraints, and any other info relevant to your objective (ie the reason for your creative or business endeavor) into a new combination (ideally based on a duplicatable system or process) that will increase the chances of delivering the outcome you seek.  This requires ample amounts of planning and organization.  If you’re unwilling to do this most critical part, get a team to do it for you. 

3. Consider and account for multiple points of view while formulating your plan of attack.  Why? Because the approach to the outcome you seek, typically is not an obvious, straightforward path.  It’s filled with twists and turns, back-steps, and, sometimes, momentary pauses.  It’s seldom a clear march forward. 

We all have our biases and weak points when analyzing things - this leaves us with blind spots while planning, which increases the risk of us not meeting our goals. A cross-functional or multi-disciplinary team can greatly help with this problem.  In other words, get some people in the room with you who have a different perspective on things - ideally minds that have experience spotting potential pitfalls or opportunities ahead.

Posted by Kwasi Gyasi of MyUberLife

Notes

Currently Discussing: How to create revenue today & how avoid becoming bankrupt tomorrow w/ @wincep_ofmul. Feel free to jump in an add tips here. | #MULFMAB 4 $mart #musicans, #producers, #mangers & #business in #music. #NewRules #CreateYourIndustry #LeftBrainRightBrain  (at Neuehouse)

Currently Discussing: How to create revenue today & how avoid becoming bankrupt tomorrow w/ @wincep_ofmul. Feel free to jump in an add tips here. | #MULFMAB 4 $mart #musicans, #producers, #mangers & #business in #music. #NewRules #CreateYourIndustry #LeftBrainRightBrain (at Neuehouse)

Notes

The War of Art: How To Get Your Dream To The Next Level? 


*


Creativity X Organization = Impact


*

The simply fact is you can’t make an impact on anything without being organized no matter how creative you are; you simply won’t be able to execute. The good news is that with just a little bit of strategic organization of all of your stuff, you can make a great impact.


*

Creative people are known for winging it: improvising and acting on intuition is, in some way, the haloed essence of what we do and who we are. However, when we closely analyze how the most successful and productive creatives, entrepreneurs, and businesspeople truly make ideas happen, it turns out the “having the idea” is just a small part of the process, perhaps only 1 percent of the journey.The Forces That Make Ideas Happen: Making Ideas Happen = (The Idea) + Organization and Execution + Forces of Community + Leadership Capability


*

Organization and Execution

The reality is that creative environments — and the creative psyche itself — are not conducive to organization. Nevertheless, organization is the guiding force of productivity: if you want to make an idea happen, you need to have a process for doing so.


*

The Competitive Advantage of Organization

Organization is all about applying order to the many elements of a creative project.Structure enables us to capture our ideas and arrange them in a way that helps us (and others) relate to them. 
Example: 
Creativity X Organization = Impact 
100 X 0 = 0
50 X 2 = 100

A shocking and perhaps unfortunate realization emerges: someone with average creativity but stellar organizational skills will make a greater impact than the disorganized creative geniuses among us.The notion of spending energy moving stuff around rather than creating new stuff is understandably unappealing to the creative mind. Rather than forcing something that is not natural, we must understand the value of organization and develop creative approaches to it.  

Get Organized!   |  #MULFMAB 4 organized #business & $MART Creatives in #fashion, #music #art & #beyond.  | #scottbelsky #MakingIdeasHappen #BuyTheBook #TheWarofArt

 (at The High Line)

The War of Art: How To Get Your Dream To The Next Level?


*


Creativity X Organization = Impact


*

The simply fact is you can’t make an impact on anything without being organized no matter how creative you are; you simply won’t be able to execute. The good news is that with just a little bit of strategic organization of all of your stuff, you can make a great impact.


*

Creative people are known for winging it: improvising and acting on intuition is, in some way, the haloed essence of what we do and who we are. However, when we closely analyze how the most successful and productive creatives, entrepreneurs, and businesspeople truly make ideas happen, it turns out the “having the idea” is just a small part of the process, perhaps only 1 percent of the journey.The Forces That Make Ideas Happen: Making Ideas Happen = (The Idea) + Organization and Execution + Forces of Community + Leadership Capability


*

Organization and Execution

The reality is that creative environments — and the creative psyche itself — are not conducive to organization. Nevertheless, organization is the guiding force of productivity: if you want to make an idea happen, you need to have a process for doing so.


*

The Competitive Advantage of Organization

Organization is all about applying order to the many elements of a creative project.Structure enables us to capture our ideas and arrange them in a way that helps us (and others) relate to them.
Example:
Creativity X Organization = Impact
100 X 0 = 0
50 X 2 = 100

A shocking and perhaps unfortunate realization emerges: someone with average creativity but stellar organizational skills will make a greater impact than the disorganized creative geniuses among us.The notion of spending energy moving stuff around rather than creating new stuff is understandably unappealing to the creative mind. Rather than forcing something that is not natural, we must understand the value of organization and develop creative approaches to it.

Get Organized! | #MULFMAB 4 organized #business & $MART Creatives in #fashion, #music #art & #beyond. | #scottbelsky #MakingIdeasHappen #BuyTheBook #TheWarofArt

(at The High Line)

1 Notes

Build $mart: “A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.”- Scott Cook. 

*

B 4 we [try] to tell & sell the customer on what they need, we must listen to them first and try to discover what they want. Then and only then, we can create $mart products, services & experiences for them. Then and only then, we can communicate our brand’s message [DNA] to them, in the language [vibe] they speak, & within the cultural lens they identify with. We must not interrupt them, but seduce them ( a subtle dance of listening & talking). This is the basis of #marketing & design today; a combination of your vision crafted from [their] wants. | #MULFMAB 4 $mart #marketing & #business in #fashion, #music, #art & beyond. (at Walking Meetings)

Build $mart: “A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.”- Scott Cook.

*

B 4 we [try] to tell & sell the customer on what they need, we must listen to them first and try to discover what they want. Then and only then, we can create $mart products, services & experiences for them. Then and only then, we can communicate our brand’s message [DNA] to them, in the language [vibe] they speak, & within the cultural lens they identify with. We must not interrupt them, but seduce them ( a subtle dance of listening & talking). This is the basis of #marketing & design today; a combination of your vision crafted from [their] wants. | #MULFMAB 4 $mart #marketing & #business in #fashion, #music, #art & beyond. (at Walking Meetings)

Notes

Happy Monday: 

Two Things: I woke up with two quotes on mind.  

*

1. “A lot of artists think they want anger. But a real, strong, bitter anger occupies the mind, leaving no room for creativity.”-David Lynch

*

2. “So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.” — Caterina Fake

*

| #MULFMAB 4 $mart #artist & #business in #fashion, #music, #art, & beyond.  | #balenciaga #ss15 (at forever in our thoughts.)

Happy Monday:

Two Things: I woke up with two quotes on mind.

*

1. “A lot of artists think they want anger. But a real, strong, bitter anger occupies the mind, leaving no room for creativity.”-David Lynch

*

2. “So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.” — Caterina Fake

*

| #MULFMAB 4 $mart #artist & #business in #fashion, #music, #art, & beyond. | #balenciaga #ss15 (at forever in our thoughts.)

Notes

$unday: We are what we tweet & IG. To be on brand is to be mindful of the brand; for what the customer believes,  is a direct sum of what the customer has seen consistently from you. | #MULFMAB on #marketing & 4 $mart #business in #fashion, #music, #art, & beyond.

$unday: We are what we tweet & IG. To be on brand is to be mindful of the brand; for what the customer believes, is a direct sum of what the customer has seen consistently from you. | #MULFMAB on #marketing & 4 $mart #business in #fashion, #music, #art, & beyond.

2 Notes

Words To The Wi$e: “In more than [10] years in business planning, I am every day more convinced that what really works in business planning is to work on what I call planning process. That means you start with a plan that is no bigger than what you need to manage and steer your business, and then, as life goes on, you feed and grow and nurture that plan so it reflects the constant change that happens in business.

*

Planning is about managing change, not avoiding change. What works is to start with a plan and then review and revise it regularly. Look at what really happened, and explore how and why it was different from what you planned (and it will be). Think about what that difference between planned and actual results means for the future. And then revise the plan.

*

Steering isn’t setting your steering wheel once and holding it still; it’s setting your planned route and direction and then managing a long series of small changes. So is business planning.

*

It’s a damn shame that people who could use planning regularly to run their own business, dismiss it because they have in their mind an unpleasant image of a formal business plan as a daunting task.

*

Business Plans is not for everybody, but if your seeking outside investment then you must. You write the real plan first, then bring the ideas in it to investors in a streamlined (probably PowerPoint and in person) way, and you then you can prepare the big plan so they can see it before they invest.”

*

"Plan your work, work your plan"


| #MULFMAB 4 $mart #business in #fashion, #music, #art & beyond.

Words To The Wi$e: “In more than [10] years in business planning, I am every day more convinced that what really works in business planning is to work on what I call planning process. That means you start with a plan that is no bigger than what you need to manage and steer your business, and then, as life goes on, you feed and grow and nurture that plan so it reflects the constant change that happens in business.

*

Planning is about managing change, not avoiding change. What works is to start with a plan and then review and revise it regularly. Look at what really happened, and explore how and why it was different from what you planned (and it will be). Think about what that difference between planned and actual results means for the future. And then revise the plan.

*

Steering isn’t setting your steering wheel once and holding it still; it’s setting your planned route and direction and then managing a long series of small changes. So is business planning.

*

It’s a damn shame that people who could use planning regularly to run their own business, dismiss it because they have in their mind an unpleasant image of a formal business plan as a daunting task.

*

Business Plans is not for everybody, but if your seeking outside investment then you must. You write the real plan first, then bring the ideas in it to investors in a streamlined (probably PowerPoint and in person) way, and you then you can prepare the big plan so they can see it before they invest.”

*

"Plan your work, work your plan"


| #MULFMAB 4 $mart #business in #fashion, #music, #art & beyond.

3 Notes

We love to build & grow companies and when we work with them we tell them to think like this. #MULFMAB 4 $mart #business in #fashion, #music, #art & beyond.

We love to build & grow companies and when we work with them we tell them to think like this. #MULFMAB 4 $mart #business in #fashion, #music, #art & beyond.

Notes

Getting Ready: For our @sxswv2v panel tomorrow here in #LasVegas. The panel will discuss how to deal with FEAR when building a #brand and a #business and more. If your in Town please join us @ 1:45pm at Belmont 1


Details: Summary
#otherFword
#SXSWV2V
#SXSW

“Doubt Kills More Dreams than Failure Ever Will” 

*

Failure, rejection, ridicule, disappointment and the unknown are all powerful fears that can keep us in our comfort zones and hold us back from our reaching our creative potential. Fear can prevent us from thinking up ideas and also hold us back from sharing ideas.

*

Today the stage is more public than ever before with 24/7 connectivity to the web; the audience is louder and more critical; and our social currency more profoundly tied to our online extensions and credibility. Once you put your idea out there will it be accepted, criticized, or worst yet, not heard at all?


*


The panel that explored creativity at the inaugural SXSW V2V is going further this year to address fear as part of the creative process – how it can hold us back and propel us forward. The panelists from the fields of tech, fashion and art are diving into fear and creativity so the audience will leave more fearless in their own creative endeavors.


*


- See more at: http://schedule.sxswv2v.com/events/event_V2VP28475#sthash.PxnLRm7v.dpuf  | #MULFMAB 4 $mart #business in #fashion, #music, #art,  & beyond.

Getting Ready: For our @sxswv2v panel tomorrow here in #LasVegas. The panel will discuss how to deal with FEAR when building a #brand and a #business and more. If your in Town please join us @ 1:45pm at Belmont 1


Details: Summary
#otherFword
#SXSWV2V
#SXSW

“Doubt Kills More Dreams than Failure Ever Will”

*

Failure, rejection, ridicule, disappointment and the unknown are all powerful fears that can keep us in our comfort zones and hold us back from our reaching our creative potential. Fear can prevent us from thinking up ideas and also hold us back from sharing ideas.

*

Today the stage is more public than ever before with 24/7 connectivity to the web; the audience is louder and more critical; and our social currency more profoundly tied to our online extensions and credibility. Once you put your idea out there will it be accepted, criticized, or worst yet, not heard at all?


*


The panel that explored creativity at the inaugural SXSW V2V is going further this year to address fear as part of the creative process – how it can hold us back and propel us forward. The panelists from the fields of tech, fashion and art are diving into fear and creativity so the audience will leave more fearless in their own creative endeavors.


*


- See more at: http://schedule.sxswv2v.com/events/event_V2VP28475#sthash.PxnLRm7v.dpuf | #MULFMAB 4 $mart #business in #fashion, #music, #art, & beyond.

Notes

Listen to this:  WuTang Clan at Red Bull Music Academy discussing their new chambers of focus - everything from creativity, business, and music, to team development, organizational harmony, and socio-economics.

It’s good to see the maturation of hip hop culture reflected through the eyes of its own prodigal sons - now pillars of the hip hop community and music icons in their own right.  Indeed, these guys have etched their own unique story into the annals of music history.

I’m always happy to see talks & lectures like this one come to light…Especially for early-stage businesses and creatives from all walks of life.  Whether wayward and languid, or focused and motivated, I believe the experiential ‘bread crumbs’ that are left behind or offered up from these discussions as guidance, are beacons of light on the road to one’s perceived ideal of success.  

If not for the direct gleaning of tactical, industry-specific information, then for the ability to push listeners beyond their own psychological boundaries - to establish new expectations for what’s possible, and to connect with perhaps a shared experience that gives the listener enough hope to continue the often long journey toward their goals.

posted by Kwasi Gyasi of MyUberLife

2 Notes

Zane Lowe interviews Rick Rubin | Lessons in Artist & Business Development

Watching radio DJ / record producer / television announcer, Zane Lowe interview legendary music producer and all around sonic icon, Rick Rubin on BBC Radio 1’s youtube channel.  During the discussion, I stumbled upon some interesting commonalities with our approach to business development and Rick Rubin’s methodology towards music production.

Likewise to Mr.Rubin, the MULFMAB process involves defining our clients’ value propositions (with regard to their customer base), and then zeroing in on one or more aspects of these value offerings - focusing on the ones that differentiate our client from everyone else in their market.  Then we amplify those characteristics throughout the entire development process to maximize its potential effect on the customer at every point of interaction with the client’s brand.

Ultimately, the goal here is to find the unique selling proposition (USP). Why? Because building customer loyalty often takes a tremendous amount of time and effort.  It’s often a painstaking process that involves consistency, attentiveness - and most of all - trust.

To help promote an enduring relationship with your customer, it helps to identify, as early as possible, the elements of your offering and/or the key components of your brand that give your customers something they can’t get from anyone or anything else.

It doesn’t necessarily have to be a tangible product or service either. It could be as simple as a feeling or vibe, something that resonates with your customers’ beliefs or points of view.  Whatever it is, make sure it’s aligned with your intended audience’s frame of mind.  If generating sales is your chief concern, then their opinion comes before your own.  

Thoughts to consider as you dig into your next project.

posted by Kwasi Gyasi of MyUberLife

1 Notes

50 VC and Angel Investors Every Entrepreneur Should Know

Key figures to know in the VC and Angel investor community whether you’re in the fashion, music, or art industries; whether you are a startup or established brand. Compiled by AlleyWatch.

Via AlleyWatch:

What’s the next big thing? There’s a good chance someone on this list is either starting it or funding it. The investors below have been a there as founders or investors for many of the companies that have shaped the internet  like Amazon, eBay, AOL, Paypal, Facebook, Twitter, Google and many more. These investors have had incredible success and are major players in the tech industry.

Even if you never have the opportunity to work with them they can provide you with incredible insight into the tech world as well as provide an unlimited amount of knowledge and expertise for achieving whatever you want.

Ron Conway

About: Referred by some as a super angel of Silicon Valley, Conway has been an active member of the tech sector for over thirty years. Previously, he was the founder and partner of the Angel Investors LP, which invested in big name companies like Google. Prior to being an angel investor, Conway was the co-founder of Altos Computer Systems, which went public in 1982. He was also the CEO of Personal Training Systems, which was acquired by SmartForce/SkillSoft.

Firm: SV Angel & Start Fund

Investments: AddThis, BuzzFeed, Pinterest, TweetDeck

Continue reading…

Notes

Brilliant.

"Christian Dior Haute Couture #AW14 #dior #diorcouture" #peter860

Notes

"Listen to many, speak to a few."-William Shakespeare
When building a business and building its brands, the most important opinions are the ones coming from your target audience - not from every audience, but your target audience. Don’t be distracted. Brands are built to match a SPECIFIC audience’s mindset; what may be in poor taste for another, may be in good taste for the other. Build to the taste of your target audience.
* How to pick the right market & audience? Picking the right audience is always based on Social & Economic factors. Ex. ASKING questions like “Does this audience have disposable income?” or “Does this audience buy passionately?” or “Can I meet some of this audiences needs & desires?” and “Do I understand the way this customer sees the world?” plus several more.
**
Also: Often in our Consulting work, we find many Creators targeting themselves and their individual mindset, making false assumptions on customer sentiment, rather than accounting for the ACTUAL customer. We have to be careful not make the assumption that the way we see the world and the way we buy products is equal and congruent to the way our customers’ see the world.
****
Brand building is an exercise in constant observation & feedback, using the findings as info to guide design, product, service & brand. Don’t ignore the customer, or pay the price. | #MULFMAB 4 $mart #business in #fashion, #music, #art, & beyond.
posted by Jey Van-Sharp of MyUberLife

"Listen to many, speak to a few."-William Shakespeare

When building a business and building its brands, the most important opinions are the ones coming from your target audience - not from every audience, but your target audience. Don’t be distracted. Brands are built to match a SPECIFIC audience’s mindset; what may be in poor taste for another, may be in good taste for the other. Build to the taste of your target audience.

*
How to pick the right market & audience? Picking the right audience is always based on Social & Economic factors. Ex. ASKING questions like “Does this audience have disposable income?” or “Does this audience buy passionately?” or “Can I meet some of this audiences needs & desires?” and “Do I understand the way this customer sees the world?” plus several more.

**

Also: Often in our Consulting work, we find many Creators targeting themselves and their individual mindset, making false assumptions on customer sentiment, rather than accounting for the ACTUAL customer. We have to be careful not make the assumption that the way we see the world and the way we buy products is equal and congruent to the way our customers’ see the world.

****

Brand building is an exercise in constant observation & feedback, using the findings as info to guide design, product, service & brand. Don’t ignore the customer, or pay the price. | #MULFMAB 4 $mart #business in #fashion, #music, #art, & beyond.

posted by Jey Van-Sharp of MyUberLife

2 Notes

"The only failure is being afraid to fail." #riskeverything #usmnt 

As a South American living in #NYC, proud of the USA performance. Kids hav been inspired & the QUALITY will come. 

As a Business Consultant, assisting #fashion, #music, #art companies, this match was a reminder to never give up on your dreams. Whether you have been in the game for while or just starting out, the reality of life is that you will loose battles, but keep your eye on the long term bigger picture always and never give up. Even in defeat,  there is much to learn.

#WorldCup2014 #USAvsBEL #MULFMAB #Nike

"The only failure is being afraid to fail." #riskeverything #usmnt

As a South American living in #NYC, proud of the USA performance. Kids hav been inspired & the QUALITY will come.

As a Business Consultant, assisting #fashion, #music, #art companies, this match was a reminder to never give up on your dreams. Whether you have been in the game for while or just starting out, the reality of life is that you will loose battles, but keep your eye on the long term bigger picture always and never give up. Even in defeat, there is much to learn.

#WorldCup2014 #USAvsBEL #MULFMAB #Nike

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