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Why Creative Types Should Collaborate with Non-Creative Business Types?

"I think that if you’re going to collaborate with somebody, it shouldn’t just be with somebody who is the same as you but with somebody who compliments you and completes your work somehow" - Jona, Founder and Designer of InAisce

In addition to branding exercises, collaborations can be an effective tactic to help diffuse the risk (i.e. no sales) associated with launching a new product in the marketplace. Consumer tastes can be mercurial, fluctuating with or against trend cycles depending on whom you believe your customer to be. Sometimes partnering with a reputable artist, designer, or brand can add context or credibility to your work - just enough to take some of the risk off the table and provide a pathway to sales.
However, if you’re going to collaborate - maximize the effect. As this quote from Jona, designer and founder of InAisce, asserts, collaborate with an individual or brand that compliments what you do well and is capable of adding an unique or intangible element to your work. Something that could set you apart from your competition. For example, you might start by looking into Interzone Exploration - an interdisciplinary exercise where a creative professional or brand collaborates on a project outside the traditional scope of their industry (i.e. Rick Owens designing furniture for Carpenters Workshop Gallery). You can also use the market feedback from this type of exercise to plot your next move for the brand (i.e. yay or nay on brand extensions? Do we have a secondary customer segment? Etc).
Of course you should consider additional factors when deciding whom to collaborate with (an aligned value system being near the top of that list). But, I do believe the right cross-pollination of skills can add a unique spark to a creative union.
Posted by Kwasi Gyasi of MyUberLife

Why Creative Types Should Collaborate with Non-Creative Business Types?

"I think that if you’re going to collaborate with somebody, it shouldn’t just be with somebody who is the same as you but with somebody who compliments you and completes your work somehow" - Jona, Founder and Designer of InAisce

In addition to branding exercises, collaborations can be an effective tactic to help diffuse the risk (i.e. no sales) associated with launching a new product in the marketplace. Consumer tastes can be mercurial, fluctuating with or against trend cycles depending on whom you believe your customer to be. Sometimes partnering with a reputable artist, designer, or brand can add context or credibility to your work - just enough to take some of the risk off the table and provide a pathway to sales.

However, if you’re going to collaborate - maximize the effect. As this quote from Jona, designer and founder of InAisce, asserts, collaborate with an individual or brand that compliments what you do well and is capable of adding an unique or intangible element to your work. Something that could set you apart from your competition. For example, you might start by looking into Interzone Exploration - an interdisciplinary exercise where a creative professional or brand collaborates on a project outside the traditional scope of their industry (i.e. Rick Owens designing furniture for Carpenters Workshop Gallery). You can also use the market feedback from this type of exercise to plot your next move for the brand (i.e. yay or nay on brand extensions? Do we have a secondary customer segment? Etc).

Of course you should consider additional factors when deciding whom to collaborate with (an aligned value system being near the top of that list). But, I do believe the right cross-pollination of skills can add a unique spark to a creative union.

Posted by Kwasi Gyasi of MyUberLife

Notes

The Model Agency Rebrand: 

Kudos to the Women Direct team (part of Women Management Modeling Agency).  Just caught wind of the new Women 360 teaser video.  

The Women brand is known for re-imagining elements of the modeling agency value stream - such as model scouting and development - so it should come as no surprise that Women Direct has applied that same spirit to the marketing of its models.  

With NYFW SS15 just around the corner, I know this clip will be doing the rounds.  Myself and the MULFMAB team look forward to seeing these girls on the runways this season.

posted by Kwasi Gyasi of MyUberLife   

1 Notes

According to this quote from Rick Owens, iconic avant garde menswear and womenswear designer, there is no safety in playing the middle anymore…Especially if you want to do something and make a difference.  If you want to be seen.  If you want to be heard.  If you want to make an impact and make money at the same time, I suggest exploring the edges of your work - flirt with the unconventional, entertain the extreme, but don’t completely divorce yourself from constraints. 

To explore the “edges” you must have an edge.  A line.  Some type of constraint as your border.  Set your objectives (and don’t be afraid to shoot for the moon), but mark your constraints (and do so with cold calculation & brutal honesty) - a razor sharp strategic approach knows no other course. | #fashion #music #art #business #strategy #creativework #MULFMAB #rickowens #quotes 

Posted by Kwasi Gyasi of MyUberLife

According to this quote from Rick Owens, iconic avant garde menswear and womenswear designer, there is no safety in playing the middle anymore…Especially if you want to do something and make a difference. If you want to be seen. If you want to be heard. If you want to make an impact and make money at the same time, I suggest exploring the edges of your work - flirt with the unconventional, entertain the extreme, but don’t completely divorce yourself from constraints.

To explore the “edges” you must have an edge. A line. Some type of constraint as your border. Set your objectives (and don’t be afraid to shoot for the moon), but mark your constraints (and do so with cold calculation & brutal honesty) - a razor sharp strategic approach knows no other course. | #fashion #music #art #business #strategy #creativework #MULFMAB #rickowens #quotes

Posted by Kwasi Gyasi of MyUberLife

21 Notes

How To Gain a Competitive Edge | 5 Questions Every Fashion Brand Should Ask Themselves

1. HOW CAN WE BUILD STRONGER CUSTOMER RELATIONSHIPS THAT WILL BE LESS SUSCEPTIBLE TO CANNIBALIZATION BY PASSING FADS?

It is important for every brand to be cognizant of the difference between a fad and trend.  As I mentioned in a previous post on trends, there is still an ongoing debate as to what exactly makes a trend different from a fad.  While the two can be construed as the same, many experts often consider a fad to be a short-term, fleeting, frothy, product, service, or experience that has manifested as a result of a trend; and a trend to be a long-term movement, or deeper consumer need, having the ability to shift culture and leave an indelible impression on a market (click the content source to learn more on this topic).  But more importantly, your

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Monday. The #MULFMAB Consultant.

Monday. The #MULFMAB Consultant.

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We feel you Father Yohji. | #MULFMAB x #NHEWShanghai getting focused for #NYFW #SS15.

We feel you Father Yohji. | #MULFMAB x #NHEWShanghai getting focused for #NYFW #SS15.

1 Notes

Lady Bo$$es. By #ReiKawakubo of  @commedesgarconsofficial x @carineroitfeld of @crfashionbook x “@beyonce of the Carter’s = The best of #art x #fashion x #music. | #MULFMAB ♡ #commedesgarcons

Lady Bo$$es. By #ReiKawakubo of @commedesgarconsofficial x @carineroitfeld of @crfashionbook x “@beyonce of the Carter’s = The best of #art x #fashion x #music. | #MULFMAB ♡ #commedesgarcons

Notes

Discussing: How does a brand/business/entity/organization generate more sales? Simple. When a person comes in contact with your brand at any ‘Point of Sale’ make sure the customer (or potential) experience is pleasant and on brand. In city’s like New York, money comes in all shapes, shades, and sizes, so by default we tell our clients to treat everyone like a potential customer. We’ve seen people walk into art #galleries & #luxury #botiques and have our minds blown. Don’t be so quick to judge. Treat everyone well. $imple things have a huge impact on sales and ultimately your bottom line. | #MULFMAB 4 $mart selling & 4 $mart #business in #fashion, #music #art & beyond.  (at Just observed a blown sale)

Discussing: How does a brand/business/entity/organization generate more sales? Simple. When a person comes in contact with your brand at any ‘Point of Sale’ make sure the customer (or potential) experience is pleasant and on brand. In city’s like New York, money comes in all shapes, shades, and sizes, so by default we tell our clients to treat everyone like a potential customer. We’ve seen people walk into art #galleries & #luxury #botiques and have our minds blown. Don’t be so quick to judge. Treat everyone well. $imple things have a huge impact on sales and ultimately your bottom line. | #MULFMAB 4 $mart selling & 4 $mart #business in #fashion, #music #art & beyond. (at Just observed a blown sale)

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We take it serious, so you don’t have to. | #MULFMAB 4 $mart #fashion, #music, & #art people & 4 $mart #business within.  (at Fashion Institute of Technology)

We take it serious, so you don’t have to. | #MULFMAB 4 $mart #fashion, #music, & #art people & 4 $mart #business within. (at Fashion Institute of Technology)

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Ying & Yang: “In business as on the battlefield, the object of strategy is to bring about the conditions most favorable to one’s own side, judging precisely the right moment to attack or withdraw and always assessing the limits of compromise correctly.”

Besides the habit of analysis, what marks the mind of the strategist is an intellectual elasticity or flexibility & emotional stability that enables him/her to come up with realistic responses to changing situations, not simply to discriminate with great precision among different shades of gray.”  | #MULFMAB 4 balance in #fashion, #music, #art & beyond.

Ying & Yang: “In business as on the battlefield, the object of strategy is to bring about the conditions most favorable to one’s own side, judging precisely the right moment to attack or withdraw and always assessing the limits of compromise correctly.”

Besides the habit of analysis, what marks the mind of the strategist is an intellectual elasticity or flexibility & emotional stability that enables him/her to come up with realistic responses to changing situations, not simply to discriminate with great precision among different shades of gray.” | #MULFMAB 4 balance in #fashion, #music, #art & beyond.

8 Notes

Currently Discussing: What is the differences between Sales, Advertisement, Public Relations, Branding, & More? | #MULFMAB chat on #marketing & 4 $mart #Branding,  #Sales, #PR, #CustomerService, #Distribution & more.

Currently Discussing: What is the differences between Sales, Advertisement, Public Relations, Branding, & More? | #MULFMAB chat on #marketing & 4 $mart #Branding, #Sales, #PR, #CustomerService, #Distribution & more.

1 Notes

Blessed are the different.  | #MULFMAB Ble$$ings.

Blessed are the different. | #MULFMAB Ble$$ings.

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Creative Business 101: We’ve found that when a creative & talented person walk past their own ego and walk into the ego of the person they would like to sell things too, good design is born. We have also found that when a creative person doesn’t want to take that walk, they stay where they are, which is ok, as long as they come to terms with the notion of no revenue. Creating a product for yourself is a hobby, creating something of value/product for someone else is a business. Both use creative energy & require talent, but both yield two different realities. Choose carefully.  | #MULFMAB 4 creating #business realities in #fashion, #music, #art & beyond.

Creative Business 101: We’ve found that when a creative & talented person walk past their own ego and walk into the ego of the person they would like to sell things too, good design is born. We have also found that when a creative person doesn’t want to take that walk, they stay where they are, which is ok, as long as they come to terms with the notion of no revenue. Creating a product for yourself is a hobby, creating something of value/product for someone else is a business. Both use creative energy & require talent, but both yield two different realities. Choose carefully. | #MULFMAB 4 creating #business realities in #fashion, #music, #art & beyond.

1 Notes

Rhymes & Reasons: Why did we create #MyUberLife? Because there’s no right or left brain, there is one brain. Creative people can be logical and logical people can be creative with the right organization, education, training, & the right mindset.  | #MULFMAB 4 $mart people & #business in #fashion, #music, #art.

Rhymes & Reasons: Why did we create #MyUberLife? Because there’s no right or left brain, there is one brain. Creative people can be logical and logical people can be creative with the right organization, education, training, & the right mindset. | #MULFMAB 4 $mart people & #business in #fashion, #music, #art.

Notes

We Agree: “#art=#fashion and fashion=Art.”-@kylehagler. Love the collaboration between @nextmodels and @bessnyc4 for the Spring/Summer 2015 shows.  Brilliant article via @womensweardaily: http://www.wwd.com/eye/fashion/next-management-taps-doug-abraham-for-model-show-cards-7846483. | #nyfw #fashionweek #springcollections #nextmodels @maja_salamon featured here” | #MULFMAB

We Agree: “#art=#fashion and fashion=Art.”-@kylehagler. Love the collaboration between @nextmodels and @bessnyc4 for the Spring/Summer 2015 shows. Brilliant article via @womensweardaily: http://www.wwd.com/eye/fashion/next-management-taps-doug-abraham-for-model-show-cards-7846483. | #nyfw #fashionweek #springcollections #nextmodels @maja_salamon featured here” | #MULFMAB

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