Dear Brand Owners, there’s another way. We don’t have to build brands using snobbery as a way to create distinction, differentiation, & exclusivity. Snobbery creates pseudo-market value because the people who identify with [it] don’t create positive word of mouth, they create discomfort & insecurity & unhappiness. Brands that uplift & empower the customer now can be found easier by the customer seeking [it]. Day by day the market will shift and the brands that were built on snobbery will loose Mind Share & Market Share. Mark and Observe people are looking for ‘Otherness.’ TODAY companies are proving that we can create a ‘Luxury Position’ by using harmonious methods. Brands built on Snobbish energy are run with people with [that] energy and attract people who pretend to be strong when they are weak. Don’t imitate the unhappy. Leave misery to be it’s own COMPANY. “Part of the art of making change happen is seeing which cultural tropes are past their prime and having the guts to invent new ones.”-Seth Godin
“The same is true for this [Snobbish] class of luxury goods. There’s nothing about too thin, too pale and really sad that implies that people will want to buy an expensive good, and in fact, there is probably data that shows that happy people actually lead to more sales. ”-Seth Godin
| #MULFMAB 4 proving that Premium can be done differently & 4 empowering $mart brands/entities/org. to be more than [The Stat Quo] in #fashion, #music, #art & beyond.