MyÜberLife Consulting Group
MyÜberLife Consulting Group Avatar

2 Notes

Wake Up: “#Marketing used to be what you say

Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking. | #MULFMAB 4 a $marter me and a $marter you in #fashion, #music, #art & beyond.

Wake Up: “#Marketing used to be what you say

Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking. | #MULFMAB 4 a $marter me and a $marter you in #fashion, #music, #art & beyond.

1 Notes

Come Join The Post Grad Program. | #MULFMAB 4 $mart #business in #fashion, #music, #art, & beyond.

Come Join The Post Grad Program. | #MULFMAB 4 $mart #business in #fashion, #music, #art, & beyond.

1 Notes

What Does It Take To Run An Art Fair? A Q&A with Affordable Art Fair, Fair Director Cristina Salmastrelli

image

In its 18th edition, the Affordable Art Fair touched down in Chelsea, New York City’s art district, for its 14th year at The Tunnel.  In September, coinciding with the annual reboot of the art season in Chelsea, I had the opportunity to visit the five day fair, and have a Q&A with Cristina Salmastrelli, The Affordable Art Fair’s Director.  Ms. Salmastrelli and I discussed what it takes to run an art fair and covered the critical moving parts to do so; ranging from the coordination of galleries and patrons, to the ongoing relationship with press & sponsors, to management of staff and more.

Below highlights the conversation:

 

  • The Affordable Art Fair is a unique fair, it attracts established collectors looking to add to their collection and also first time art collectors looking to start their collection at a low entry price point. How do you cater to both customer segments? 

  • It is our selection of galleries and their represented artists that allows us to cater to such a large visitor pool.  From emerging to established galleries and artists, our reach is far and wide, but always steadfast where it needs to be, and that is evident in our commitment to providing high quality, original contemporary art to New Yorkers.

Continue reading…

Notes

Good Evening Somewhere and Good Morning Somewhere: Proud to be apart of the @NhewStudio global initiative. For those heading to #Shanghai #fashion week stop by #ShowroomShanghai tradeshow and say hi to our partners in trade,  #NhewShanghai. Oct 19th- Oct 23rd | #MULFMAB x #NHEWShanghai #SFW  #China #ShanghaiFashionWeek

Good Evening Somewhere and Good Morning Somewhere: Proud to be apart of the @NhewStudio global initiative. For those heading to #Shanghai #fashion week stop by #ShowroomShanghai tradeshow and say hi to our partners in trade, #NhewShanghai. Oct 19th- Oct 23rd | #MULFMAB x #NHEWShanghai #SFW #China #ShanghaiFashionWeek

1 Notes

Dollars & $ense: Building a revenue model into a business shouldn’t be an afterthought once you are in the market, it should be a first thought when in the conceptual phase of a business.

Finance sustainability isn’t in the form of the next funding round from investors; sustainability is creating value for your customers in the form of products a/o services at a price that they are will to pay, so that the business brings in enough profit to make it worthwhile for the owners to continue operation. 

Posted by Winston Peters of MyUberLife 

Notes

Wake Up Like This: “Producers do best when they serve the market, but they also have the power to lead the market.

The more you produce and the more needs you meet, the more freedom you earn.”- Uncle Seth Godin. Hence. | #MULFMAB 4 $mart People in #fashion, #music, #art, & beyond.

Wake Up Like This: “Producers do best when they serve the market, but they also have the power to lead the market.

The more you produce and the more needs you meet, the more freedom you earn.”- Uncle Seth Godin. Hence. | #MULFMAB 4 $mart People in #fashion, #music, #art, & beyond.

1 Notes

Discussing: How do brands create products, services, ideas, and experiences that customer’s want? 

*

Step 1. Analyze & Understand your customers’ wants, needs, fears, biases, dreams, desires and problems before you put anything into production, place an order, commission, or spend/use any resources other than evaluating Step 1.  Step 1 is complete when you have identified a $olution you can sell to the customer/client/organization. 

*

Step 2. _________

*


Step 3. __________

*


| #MULFMAB 4 $mart Stepping CMOs, Marketer Coordinators, Creative Directors, Brand Managers, Gallerists, A&Rs, and Owners & 4 $mart #business in #fashion,#music, #art & beyond.

Discussing: How do brands create products, services, ideas, and experiences that customer’s want?

*

Step 1. Analyze & Understand your customers’ wants, needs, fears, biases, dreams, desires and problems before you put anything into production, place an order, commission, or spend/use any resources other than evaluating Step 1. Step 1 is complete when you have identified a $olution you can sell to the customer/client/organization.

*

Step 2. _________

*


Step 3. __________

*


| #MULFMAB 4 $mart Stepping CMOs, Marketer Coordinators, Creative Directors, Brand Managers, Gallerists, A&Rs, and Owners & 4 $mart #business in #fashion,#music, #art & beyond.

Notes

What is the Millennial Business (Wo)Man/Being? It’s a being who understand$ COOL.

We The People in #fashion, #music, #art, & #business worldwide… | #MULFMAB 4 clients, family, friends, & associates.

What is the Millennial Business (Wo)Man/Being? It’s a being who understand$ COOL.

We The People in #fashion, #music, #art, & #business worldwide… | #MULFMAB 4 clients, family, friends, & associates.

Notes

What is 21st century retail? A thought. Not because everyone in an industry does ‘$omething’ make it right or genius. Every business has it’s own objective and own unique strategy to achieve the objective. What works for the goose may not work for the gander. What work for Brand X may not work for Brand Y. We can all learn from our contemporaries and from the past, but we will have to be wise with which tactic we use and choose. The question always boil down to “why am I doing this”” and “will doing this help me achieve my objective?” God and beauty exist in the details. | #MULFMAB 4 $mart brand building in #fashion, #music, #art & beyond.

What is 21st century retail? A thought. Not because everyone in an industry does ‘$omething’ make it right or genius. Every business has it’s own objective and own unique strategy to achieve the objective. What works for the goose may not work for the gander. What work for Brand X may not work for Brand Y. We can all learn from our contemporaries and from the past, but we will have to be wise with which tactic we use and choose. The question always boil down to “why am I doing this”” and “will doing this help me achieve my objective?” God and beauty exist in the details. | #MULFMAB 4 $mart brand building in #fashion, #music, #art & beyond.

1 Notes

How to Create Value and Make Money in the Fashion Industry.

How to Create Value and Make Money in the Fashion Industry

For all those looking to start a new fashion venture or grow one, I recently wrote a 3-part article on how to develop value for your fashion business. In part 1, shown above, you’ll read:

- Why understanding business and its basic principles is essential to success for your fashion venture and…

- How to understand what your customers want or need.

In parts 2 and 3, I explore the different ways to generate revenue (i.e. make money) in fashion, as well as how to develop new products and services (i.e. “the process behind it”). Parts 2 and 3 will be released soon.

Until then, happy reading and happy business building.

Posted by Kwasi Gyasi of MyUberlife

2 Notes

Business 101: If your business is not a brand it’s a commodity. Commodities are driven by cost and availability. The more ubiquitous your products, services, concepts, & experiences are in the marketplace, the more it is perceived as being a commodity. The value of commodity to consumer is cheapness. Customers are looking for the cheapest option.  Brands on the other hand, are driven by uniqueness. The more unique your products, services, concepts, & experiences are in the marketplace, the more it is perceived as being a brand. The value of brand to the consumer is uniqueness;  customers are willing pay for the #veryrare, hence why businesses should invest in understanding their unique selling proposition. People use brand’s and their essence to curate their life. All meta emotions here using products and services as an emotional trigger. The bigger the emotional trigger, the more the customer is willing to pay and the more they are willing to pay again.  Decide accordingly. Building a business in middle of these two poles is called DEATH. | #MULFMAB 4 $mart Creatives & 4 $mart business development and brand building in #fashion, #music #art, & beyond.

Business 101: If your business is not a brand it’s a commodity. Commodities are driven by cost and availability. The more ubiquitous your products, services, concepts, & experiences are in the marketplace, the more it is perceived as being a commodity. The value of commodity to consumer is cheapness. Customers are looking for the cheapest option. Brands on the other hand, are driven by uniqueness. The more unique your products, services, concepts, & experiences are in the marketplace, the more it is perceived as being a brand. The value of brand to the consumer is uniqueness; customers are willing pay for the #veryrare, hence why businesses should invest in understanding their unique selling proposition. People use brand’s and their essence to curate their life. All meta emotions here using products and services as an emotional trigger. The bigger the emotional trigger, the more the customer is willing to pay and the more they are willing to pay again. Decide accordingly. Building a business in middle of these two poles is called DEATH. | #MULFMAB 4 $mart Creatives & 4 $mart business development and brand building in #fashion, #music #art, & beyond.

Notes

Why #MyUberLife? A long time ago… A long time a go we decided to bring Business Strategy & Business Consulting to the arts. We always believed that creative souls could be better business people and if they dispelled the myth of Left & Right brain separation, even just a little, they could be in the driver seat of their respective creativity and dreams. We brought corporate thinking with us and took it to [you] and we left the stuffy prejudicial corporate culture behind with [them]. We learned the rules, now we break them. We wave together. | #MULFMAB 4 Myth Bu$ting & 4 doing the boring $tuff with style. #CharlesBukowski #fashion #music #art & beyond. #businessstrategy #businessdevelopment #businessplanning #branddevelopment

Why #MyUberLife? A long time ago… A long time a go we decided to bring Business Strategy & Business Consulting to the arts. We always believed that creative souls could be better business people and if they dispelled the myth of Left & Right brain separation, even just a little, they could be in the driver seat of their respective creativity and dreams. We brought corporate thinking with us and took it to [you] and we left the stuffy prejudicial corporate culture behind with [them]. We learned the rules, now we break them. We wave together. | #MULFMAB 4 Myth Bu$ting & 4 doing the boring $tuff with style. #CharlesBukowski #fashion #music #art & beyond. #businessstrategy #businessdevelopment #businessplanning #branddevelopment

Notes

Broken Record Turn Up: “Increasing your product margins, diversifying your product mix, making more sales, and spending less of what you bring in will always improve cash flow”  | #MULFMAB 4 $mart creative #business people in #fashion, #music, #art, & beyond.  Fortune favors the brave. Make understanding the system behind things is your thing.

Broken Record Turn Up: “Increasing your product margins, diversifying your product mix, making more sales, and spending less of what you bring in will always improve cash flow” | #MULFMAB 4 $mart creative #business people in #fashion, #music, #art, & beyond. Fortune favors the brave. Make understanding the system behind things is your thing.

Notes

Dispelling The Myth of Left and Right Brain Separation. Creative people can be business minded. Business people can be creative.  | The #MULFMAB Renaissance & 4 $mart people in #fashion, #music, #art, & beyond.

Dispelling The Myth of Left and Right Brain Separation. Creative people can be business minded. Business people can be creative. | The #MULFMAB Renaissance & 4 $mart people in #fashion, #music, #art, & beyond.

1 Notes

The Cult of #MULFMAB. We are what we are. 



| 4 #fashion #music #art #business #consulting #consultants

The Cult of #MULFMAB. We are what we are.

| 4 #fashion #music #art #business #consulting #consultants

Likes

Following