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What Makes A Sttong Brand? “Strong brands are built on the basis of sound #business practice and a great brand experience. When solid fundamentals are accompanied by a clear, compelling brand proposition and a strong sense of momentum, a brand is likely to increase both sales and shareholder value.”– Peter Walshe | #MULFMAB 4 creating balanace by bringing in more #business thinking into the arts & 4 $mart brands and businesses in #fashion, #music, #art & beyond.

What Makes A Sttong Brand? “Strong brands are built on the basis of sound #business practice and a great brand experience. When solid fundamentals are accompanied by a clear, compelling brand proposition and a strong sense of momentum, a brand is likely to increase both sales and shareholder value.”– Peter Walshe | #MULFMAB 4 creating balanace by bringing in more #business thinking into the arts & 4 $mart brands and businesses in #fashion, #music, #art & beyond.

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Business 101: To all our designers friends and aspiring designers, remember the value of your brand and it’s respective products is not only created by your technical ability, taste & concept. Today, the value of design goes beyond the product. Every facet of your business model can have an impact on the value of your design and every opinion of the customer has an impact on the value of your design. Good design is not just product, good design is thinking and accounting for all the required business activities. I’m talking concept, sourcing, production, prototyping, competitor & market analysis,  customer profiling, cultural studies, distribution, point of sales, branding, marketing, finance, legal, management, & more.

Business 101: To all our designers friends and aspiring designers, remember the value of your brand and it’s respective products is not only created by your technical ability, taste & concept. Today, the value of design goes beyond the product. Every facet of your business model can have an impact on the value of your design and every opinion of the customer has an impact on the value of your design. Good design is not just product, good design is thinking and accounting for all the required business activities. I’m talking concept, sourcing, production, prototyping, competitor & market analysis, customer profiling, cultural studies, distribution, point of sales, branding, marketing, finance, legal, management, & more.

Notes

1 Notes

Go Time. 



#NYFW  #SS15 #MULFMAB x #NhewShanghai  (at In these blueprints and $preadsheets)

Go Time.

#NYFW #SS15 #MULFMAB x #NhewShanghai (at In these blueprints and $preadsheets)

1 Notes

Living Like This: Want to be a successful Brand? Connect the dots between your (concept & design) all way through to your target market’s taste and back again. Test your assumptions and build protoypes & samples accordingly, so that it may help you project & create the right product/market fit. Testing your assumptions will help you, the creator, create a more viable aka likable ‘I need this product,’ and it will help you better articulate your brand and market your vision. *
Tactical #marketing activities like #nyfw are a means to an end. #NYFW is an important dot, but it is not the only dot to be considered in building your brand or movement. #NYFW will provide some dots but not all of them. We tell Creatives to map out all the dots between their customer and their idea because what is a ‘good product’ vs a ‘bad product’, or what is a ‘Sexy Brand X’ vs ‘Boring Brand Y’ is relative; all of the customers opinions are biased to their personal experiences, is subjective to the customer POV, & the zeitgeist they live in. | #MULFMAB 4 supporting and connecting all the dots & 4 $mart #business in #fashion, #music #art & beyond.

Living Like This: Want to be a successful Brand? Connect the dots between your (concept & design) all way through to your target market’s taste and back again. Test your assumptions and build protoypes & samples accordingly, so that it may help you project & create the right product/market fit. Testing your assumptions will help you, the creator, create a more viable aka likable ‘I need this product,’ and it will help you better articulate your brand and market your vision. *

Tactical #marketing activities like #nyfw are a means to an end. #NYFW is an important dot, but it is not the only dot to be considered in building your brand or movement. #NYFW will provide some dots but not all of them. We tell Creatives to map out all the dots between their customer and their idea because what is a ‘good product’ vs a ‘bad product’, or what is a ‘Sexy Brand X’ vs ‘Boring Brand Y’ is relative; all of the customers opinions are biased to their personal experiences, is subjective to the customer POV, & the zeitgeist they live in. | #MULFMAB 4 supporting and connecting all the dots & 4 $mart #business in #fashion, #music #art & beyond.

1 Notes

Why Creative Types Should Collaborate with Non-Creative Business Types?

"I think that if you’re going to collaborate with somebody, it shouldn’t just be with somebody who is the same as you but with somebody who compliments you and completes your work somehow" - Jona, Founder and Designer of InAisce

In addition to branding exercises, collaborations can be an effective tactic to help diffuse the risk (i.e. no sales) associated with launching a new product in the marketplace. Consumer tastes can be mercurial, fluctuating with or against trend cycles depending on whom you believe your customer to be. Sometimes partnering with a reputable artist, designer, or brand can add context or credibility to your work - just enough to take some of the risk off the table and provide a pathway to sales.
However, if you’re going to collaborate - maximize the effect. As this quote from Jona, designer and founder of InAisce, asserts, collaborate with an individual or brand that compliments what you do well and is capable of adding an unique or intangible element to your work. Something that could set you apart from your competition. For example, you might start by looking into Interzone Exploration - an interdisciplinary exercise where a creative professional or brand collaborates on a project outside the traditional scope of their industry (i.e. Rick Owens designing furniture for Carpenters Workshop Gallery). You can also use the market feedback from this type of exercise to plot your next move for the brand (i.e. yay or nay on brand extensions? Do we have a secondary customer segment? Etc).
Of course you should consider additional factors when deciding whom to collaborate with (an aligned value system being near the top of that list). But, I do believe the right cross-pollination of skills can add a unique spark to a creative union.
Posted by Kwasi Gyasi of MyUberLife

Why Creative Types Should Collaborate with Non-Creative Business Types?

"I think that if you’re going to collaborate with somebody, it shouldn’t just be with somebody who is the same as you but with somebody who compliments you and completes your work somehow" - Jona, Founder and Designer of InAisce

In addition to branding exercises, collaborations can be an effective tactic to help diffuse the risk (i.e. no sales) associated with launching a new product in the marketplace. Consumer tastes can be mercurial, fluctuating with or against trend cycles depending on whom you believe your customer to be. Sometimes partnering with a reputable artist, designer, or brand can add context or credibility to your work - just enough to take some of the risk off the table and provide a pathway to sales.

However, if you’re going to collaborate - maximize the effect. As this quote from Jona, designer and founder of InAisce, asserts, collaborate with an individual or brand that compliments what you do well and is capable of adding an unique or intangible element to your work. Something that could set you apart from your competition. For example, you might start by looking into Interzone Exploration - an interdisciplinary exercise where a creative professional or brand collaborates on a project outside the traditional scope of their industry (i.e. Rick Owens designing furniture for Carpenters Workshop Gallery). You can also use the market feedback from this type of exercise to plot your next move for the brand (i.e. yay or nay on brand extensions? Do we have a secondary customer segment? Etc).

Of course you should consider additional factors when deciding whom to collaborate with (an aligned value system being near the top of that list). But, I do believe the right cross-pollination of skills can add a unique spark to a creative union.

Posted by Kwasi Gyasi of MyUberLife

Notes

The Model Agency Rebrand: 

Kudos to the Women Direct team (part of Women Management Modeling Agency).  Just caught wind of the new Women 360 teaser video.  

The Women brand is known for re-imagining elements of the modeling agency value stream - such as model scouting and development - so it should come as no surprise that Women Direct has applied that same spirit to the marketing of its models.  

With NYFW SS15 just around the corner, I know this clip will be doing the rounds.  Myself and the MULFMAB team look forward to seeing these girls on the runways this season.

posted by Kwasi Gyasi of MyUberLife   

1 Notes

According to this quote from Rick Owens, iconic avant garde menswear and womenswear designer, there is no safety in playing the middle anymore…Especially if you want to do something and make a difference.  If you want to be seen.  If you want to be heard.  If you want to make an impact and make money at the same time, I suggest exploring the edges of your work - flirt with the unconventional, entertain the extreme, but don’t completely divorce yourself from constraints. 

To explore the “edges” you must have an edge.  A line.  Some type of constraint as your border.  Set your objectives (and don’t be afraid to shoot for the moon), but mark your constraints (and do so with cold calculation & brutal honesty) - a razor sharp strategic approach knows no other course. | #fashion #music #art #business #strategy #creativework #MULFMAB #rickowens #quotes 

Posted by Kwasi Gyasi of MyUberLife

According to this quote from Rick Owens, iconic avant garde menswear and womenswear designer, there is no safety in playing the middle anymore…Especially if you want to do something and make a difference. If you want to be seen. If you want to be heard. If you want to make an impact and make money at the same time, I suggest exploring the edges of your work - flirt with the unconventional, entertain the extreme, but don’t completely divorce yourself from constraints.

To explore the “edges” you must have an edge. A line. Some type of constraint as your border. Set your objectives (and don’t be afraid to shoot for the moon), but mark your constraints (and do so with cold calculation & brutal honesty) - a razor sharp strategic approach knows no other course. | #fashion #music #art #business #strategy #creativework #MULFMAB #rickowens #quotes

Posted by Kwasi Gyasi of MyUberLife

23 Notes

How To Gain a Competitive Edge | 5 Questions Every Fashion Brand Should Ask Themselves

1. HOW CAN WE BUILD STRONGER CUSTOMER RELATIONSHIPS THAT WILL BE LESS SUSCEPTIBLE TO CANNIBALIZATION BY PASSING FADS?

It is important for every brand to be cognizant of the difference between a fad and trend.  As I mentioned in a previous post on trends, there is still an ongoing debate as to what exactly makes a trend different from a fad.  While the two can be construed as the same, many experts often consider a fad to be a short-term, fleeting, frothy, product, service, or experience that has manifested as a result of a trend; and a trend to be a long-term movement, or deeper consumer need, having the ability to shift culture and leave an indelible impression on a market (click the content source to learn more on this topic).  But more importantly, your

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Notes

Monday. The #MULFMAB Consultant.

Monday. The #MULFMAB Consultant.

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We feel you Father Yohji. | #MULFMAB x #NHEWShanghai getting focused for #NYFW #SS15.

We feel you Father Yohji. | #MULFMAB x #NHEWShanghai getting focused for #NYFW #SS15.

1 Notes

Lady Bo$$es. By #ReiKawakubo of  @commedesgarconsofficial x @carineroitfeld of @crfashionbook x “@beyonce of the Carter’s = The best of #art x #fashion x #music. | #MULFMAB ♡ #commedesgarcons

Lady Bo$$es. By #ReiKawakubo of @commedesgarconsofficial x @carineroitfeld of @crfashionbook x “@beyonce of the Carter’s = The best of #art x #fashion x #music. | #MULFMAB ♡ #commedesgarcons

1 Notes

Discussing: How does a brand/business/entity/organization generate more sales? Simple. When a person comes in contact with your brand at any ‘Point of Sale’ make sure the customer (or potential) experience is pleasant and on brand. In city’s like New York, money comes in all shapes, shades, and sizes, so by default we tell our clients to treat everyone like a potential customer. We’ve seen people walk into art #galleries & #luxury #botiques and have our minds blown. Don’t be so quick to judge. Treat everyone well. $imple things have a huge impact on sales and ultimately your bottom line. | #MULFMAB 4 $mart selling & 4 $mart #business in #fashion, #music #art & beyond.  (at Just observed a blown sale)

Discussing: How does a brand/business/entity/organization generate more sales? Simple. When a person comes in contact with your brand at any ‘Point of Sale’ make sure the customer (or potential) experience is pleasant and on brand. In city’s like New York, money comes in all shapes, shades, and sizes, so by default we tell our clients to treat everyone like a potential customer. We’ve seen people walk into art #galleries & #luxury #botiques and have our minds blown. Don’t be so quick to judge. Treat everyone well. $imple things have a huge impact on sales and ultimately your bottom line. | #MULFMAB 4 $mart selling & 4 $mart #business in #fashion, #music #art & beyond. (at Just observed a blown sale)

Notes

We take it serious, so you don’t have to. | #MULFMAB 4 $mart #fashion, #music, & #art people & 4 $mart #business within.  (at Fashion Institute of Technology)

We take it serious, so you don’t have to. | #MULFMAB 4 $mart #fashion, #music, & #art people & 4 $mart #business within. (at Fashion Institute of Technology)

Notes

Ying & Yang: “In business as on the battlefield, the object of strategy is to bring about the conditions most favorable to one’s own side, judging precisely the right moment to attack or withdraw and always assessing the limits of compromise correctly.”

Besides the habit of analysis, what marks the mind of the strategist is an intellectual elasticity or flexibility & emotional stability that enables him/her to come up with realistic responses to changing situations, not simply to discriminate with great precision among different shades of gray.”  | #MULFMAB 4 balance in #fashion, #music, #art & beyond.

Ying & Yang: “In business as on the battlefield, the object of strategy is to bring about the conditions most favorable to one’s own side, judging precisely the right moment to attack or withdraw and always assessing the limits of compromise correctly.”

Besides the habit of analysis, what marks the mind of the strategist is an intellectual elasticity or flexibility & emotional stability that enables him/her to come up with realistic responses to changing situations, not simply to discriminate with great precision among different shades of gray.” | #MULFMAB 4 balance in #fashion, #music, #art & beyond.

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