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Dear Brand Owners, there’s another way. We don’t have to build brands using snobbery as a way to create distinction, differentiation, & exclusivity. Snobbery creates pseudo-market value because the people who identify with [it] don’t create positive word of mouth, they create discomfort & insecurity & unhappiness. Brands that uplift & empower the customer now can be found easier by the customer seeking [it]. Day by day the market will shift and the brands that were built on snobbery will loose Mind Share & Market Share. Mark and Observe people are looking for ‘Otherness.’ TODAY companies are proving that we can create a ‘Luxury Position’ by using harmonious methods. Brands built on Snobbish energy are run with people with [that] energy and attract people who pretend to be strong when they are weak. Don’t imitate the unhappy. Leave misery to be it’s own  COMPANY.  “Part of the art of making change happen is seeing which cultural tropes are past their prime and having the guts to invent new ones.”-Seth Godin

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“The same is true for this [Snobbish] class of luxury goods. There’s nothing about too thin, too pale and really sad that implies that people will want to buy an expensive good, and in fact, there is probably data that shows that happy people actually lead to more sales. ”-Seth Godin


| #MULFMAB 4 proving that Premium can be done differently & 4 empowering $mart brands/entities/org. to be more than [The Stat Quo] in #fashion, #music, #art & beyond.

Dear Brand Owners, there’s another way. We don’t have to build brands using snobbery as a way to create distinction, differentiation, & exclusivity. Snobbery creates pseudo-market value because the people who identify with [it] don’t create positive word of mouth, they create discomfort & insecurity & unhappiness. Brands that uplift & empower the customer now can be found easier by the customer seeking [it]. Day by day the market will shift and the brands that were built on snobbery will loose Mind Share & Market Share. Mark and Observe people are looking for ‘Otherness.’ TODAY companies are proving that we can create a ‘Luxury Position’ by using harmonious methods. Brands built on Snobbish energy are run with people with [that] energy and attract people who pretend to be strong when they are weak. Don’t imitate the unhappy. Leave misery to be it’s own COMPANY. “Part of the art of making change happen is seeing which cultural tropes are past their prime and having the guts to invent new ones.”-Seth Godin

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“The same is true for this [Snobbish] class of luxury goods. There’s nothing about too thin, too pale and really sad that implies that people will want to buy an expensive good, and in fact, there is probably data that shows that happy people actually lead to more sales. ”-Seth Godin


| #MULFMAB 4 proving that Premium can be done differently & 4 empowering $mart brands/entities/org. to be more than [The Stat Quo] in #fashion, #music, #art & beyond.

Notes

Simply put. | #MULFMAB #friends #clients #associates #fashion #music #art #business #MULFMABcollective

Simply put. | #MULFMAB #friends #clients #associates #fashion #music #art #business #MULFMABcollective

Notes

Business101: Creatives & Business people take time to discover your “WHY”.

"Everyone knows what they do and most people can explain how they do something, but very few people or organizations can articulate why they do what they do. ‘WHY’ isn’t about making money, that is a result.

'Why':

What’s your purpose? 

What’s your cause? 

What’s your belief? 

Why does your organization exist?

Why do you get out of bed in the morning?

And why should anyone care?”

“People don’t buy what you do; people buy why you do it.” Simon Sinek

Posted by Winston Peters of MyUberLife 

1 Notes

There are many things to which we know nothing about.
Information we are not aware of that may stand to benefit us. Things like finding an alternative production location, uncovering a new technology to increase online sales, or identifying emerging customer silhouette trends, etc.
Sometimes the information we receive/uncover seems too complicated, or we have a hard time picturing the context in which it could be used. Or, maybe it comes from an unfamiliar source and it’s not a common practice within our industry, so we turn a ‘blind eye’ to it. Whatever it is, we likely don’t perceive it as being valuable and we abruptly dismiss it.
However, if you’re serious about the growth and development of your fashion, music, or art business, I strongly urge you to fight the cognitive dissonance and the external ‘group think’ chatter - these things may be keeping you from seizing opportunity or realizing value.
Stay curious. Explore the edges of your comfort zone. Make it a habit not to dismiss information that may sit outside your scope of understanding - especially in the operation of your business. Investigate, fight through your internal resistance. Don’t let your discomfort with the new or the unfamiliar stand in the way of continued growth and improvement 
posted by Kwasi Gyasi of MyUberLife

There are many things to which we know nothing about.

Information we are not aware of that may stand to benefit us. Things like finding an alternative production location, uncovering a new technology to increase online sales, or identifying emerging customer silhouette trends, etc.

Sometimes the information we receive/uncover seems too complicated, or we have a hard time picturing the context in which it could be used. Or, maybe it comes from an unfamiliar source and it’s not a common practice within our industry, so we turn a ‘blind eye’ to it. Whatever it is, we likely don’t perceive it as being valuable and we abruptly dismiss it.

However, if you’re serious about the growth and development of your fashion, music, or art business, I strongly urge you to fight the cognitive dissonance and the external ‘group think’ chatter - these things may be keeping you from seizing opportunity or realizing value.

Stay curious. Explore the edges of your comfort zone. Make it a habit not to dismiss information that may sit outside your scope of understanding - especially in the operation of your business. Investigate, fight through your internal resistance. Don’t let your discomfort with the new or the unfamiliar stand in the way of continued growth and improvement 

posted by Kwasi Gyasi of MyUberLife

2 Notes

Biz 101: If your thinking about sales, revenue, & profits start with this. If your in business or looking to make a living and your not thinking about this, hire someone or make friends with someone who always thinking about this. | #MULFMAB always thinking about thi$, especially when it has to dol with #fashion, #music, #art & the overal Cultural Economy. #libertyfair #Capusle #Agenda #MagicLasVegas #NYFW on our minds.

Biz 101: If your thinking about sales, revenue, & profits start with this. If your in business or looking to make a living and your not thinking about this, hire someone or make friends with someone who always thinking about this. | #MULFMAB always thinking about thi$, especially when it has to dol with #fashion, #music, #art & the overal Cultural Economy. #libertyfair #Capusle #Agenda #MagicLasVegas #NYFW on our minds.

1 Notes

It’s easier to grow as an artist when you think of your creative endeavors as a function of business; not meaning diminishing or forsaking your creativity, but rather enhancing your creativity with Capital & Structure. There is no abstraction without Form. In our case #business form. | #MULFMAB 4 Creative Professionals & 4 $mart #business in #fashion, #music, #art & beyond.

It’s easier to grow as an artist when you think of your creative endeavors as a function of business; not meaning diminishing or forsaking your creativity, but rather enhancing your creativity with Capital & Structure. There is no abstraction without Form. In our case #business form. | #MULFMAB 4 Creative Professionals & 4 $mart #business in #fashion, #music, #art & beyond.

Notes

Our contributions to the arts sounds something like this. Hard to beat a Creative who is informed about how business & thier business runs. Brand, Production, Branding, Marketing, Distribution, Sales, PR & etc, all are governed by Finance.  | #MULFMAB, the pipeline of business info in the arts & 4 $mart & non pretentious CREATIVES, $trong Brands and Organizations in #fashion, #music, #art & beyond

Our contributions to the arts sounds something like this. Hard to beat a Creative who is informed about how business & thier business runs. Brand, Production, Branding, Marketing, Distribution, Sales, PR & etc, all are governed by Finance. | #MULFMAB, the pipeline of business info in the arts & 4 $mart & non pretentious CREATIVES, $trong Brands and Organizations in #fashion, #music, #art & beyond

1 Notes

We say: Creativity x Organization = Impact. You can be ‘hellah’ creative, or even a genius, but without organization, processes, & management, genius can not sustain itself. Genius without management can turn into madness and distress.  Italian Renaissance artist Michelangelo once said “If people knew how hard I worked to get my mastery, it wouldn’t seem so wonderful at all.”-Michelangelo. Don’t be fooled; success even in the arts, is not a game of impatience, impulse, & bliss, but a game of planning, process & discipline. He made it seem like he didn’t have a process to make his work more charming, but he did. If we observe and compare the Creative that is sporadic vs the Creative who is strategic, we see several cases of success but rarely see cases of long-term success for both. Sustainability & Growth trumps short-term hype. What the world sees is one thing, but what the world doesn’t see is another. Every thing in the universe has an Holy Order. 


[Balance is order] And “Genius is eternal patience.”-Michelangelo, not impatience. 


| #MULFMAB 4 $mart Creatives in #fashion,#music, #art & beyond.

We say: Creativity x Organization = Impact. You can be ‘hellah’ creative, or even a genius, but without organization, processes, & management, genius can not sustain itself. Genius without management can turn into madness and distress. Italian Renaissance artist Michelangelo once said “If people knew how hard I worked to get my mastery, it wouldn’t seem so wonderful at all.”-Michelangelo. Don’t be fooled; success even in the arts, is not a game of impatience, impulse, & bliss, but a game of planning, process & discipline. He made it seem like he didn’t have a process to make his work more charming, but he did. If we observe and compare the Creative that is sporadic vs the Creative who is strategic, we see several cases of success but rarely see cases of long-term success for both. Sustainability & Growth trumps short-term hype. What the world sees is one thing, but what the world doesn’t see is another. Every thing in the universe has an Holy Order.


[Balance is order] And “Genius is eternal patience.”-Michelangelo, not impatience.


| #MULFMAB 4 $mart Creatives in #fashion,#music, #art & beyond.

2 Notes

The “Starving Artist Mindset” Vs. The “Thriving Artist Mindset”

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Business101: For Designers, Artists, & Musicians

Your thoughts dictates your mindset which dictates your actions in life and in business. Creatives don’t get caught up the narrative of the “starving artist mindset” when you can have the “thriving artist mindset”.

Remember, there is nothing wrong with generating #revenue from your craft it isn’t “selling out” its called being in #business


#MULFMAB for businesses in #fashion#music#art & beyond

Posted by Winston Peters of MyUberLife 

2 Notes

Make Your Work A Work of Art. 


#MULFMAB 4 putting #art into #businessstrategy & #businessdevelopment & 4 $mart #business & Creative Business People in #fashion, #music ,#art & beyond.

Make Your Work A Work of Art.


#MULFMAB 4 putting #art into #businessstrategy & #businessdevelopment & 4 $mart #business & Creative Business People in #fashion, #music ,#art & beyond.

Notes

For the creative & business agitators out there causing a ruckus for the benefit of all | #fashion #music #art #creativeclass #business #culture #makinganimpact #MULFMAB

For the creative & business agitators out there causing a ruckus for the benefit of all | #fashion #music #art #creativeclass #business #culture #makinganimpact #MULFMAB

Notes

Living Like: Even in #art there is $cience. Even in science there is art. Don’t neglect form & structure. There is an assumption out there that creativity has no form or logic. Even the Creative Muses live within a Cosmic System.  We must be mindful as we pur$ue.| #MULFMAB 4 dispelling myths & 4 $mart CREATIVES in #fashion, #music #art, & beyond. #KeysOpenDoors

Living Like: Even in #art there is $cience. Even in science there is art. Don’t neglect form & structure. There is an assumption out there that creativity has no form or logic. Even the Creative Muses live within a Cosmic System. We must be mindful as we pur$ue.| #MULFMAB 4 dispelling myths & 4 $mart CREATIVES in #fashion, #music #art, & beyond. #KeysOpenDoors

Notes

What is the True Motivation Behind What We Pursue: In business & in life they’re ups and downs & downs and ups. Somedays good, somedays not so good. The key to maintaining Wellness in the Chaos of Life is to have Balance; The balance between superficiality & spirituality and emotion & reason. When balance is attained, we are able to navigate the chaos. Then and only then, we have the Mentality that grants the psychological dexterity to navigate $mart within our personal lives and in Industry. When are motivations come from an inner centered place, our Ego’s are no longer hinged to the outside world, but only to our own inner positive voice. I’ve found that when I make room for the voice, I  find inner balance and loose the need for outer acknowledgement. I’ve find when I’m balanced my style improves, my intellect improves, my personality improves, my day improves. The True Motivator lives inside. Let the inner purpose of your life motivate you, not a grudge, or other people’s opinions. There are many ways to get to the next level (what ever that may be to you), but only one way is infinite. The other wyas are finite and can short circuit our peace of mind and most of all our Sanity. | #MULFMAB 4 balanced people and healthy business people in #fashion, #music, #art & beyond.

What is the True Motivation Behind What We Pursue: In business & in life they’re ups and downs & downs and ups. Somedays good, somedays not so good. The key to maintaining Wellness in the Chaos of Life is to have Balance; The balance between superficiality & spirituality and emotion & reason. When balance is attained, we are able to navigate the chaos. Then and only then, we have the Mentality that grants the psychological dexterity to navigate $mart within our personal lives and in Industry. When are motivations come from an inner centered place, our Ego’s are no longer hinged to the outside world, but only to our own inner positive voice. I’ve found that when I make room for the voice, I find inner balance and loose the need for outer acknowledgement. I’ve find when I’m balanced my style improves, my intellect improves, my personality improves, my day improves. The True Motivator lives inside. Let the inner purpose of your life motivate you, not a grudge, or other people’s opinions. There are many ways to get to the next level (what ever that may be to you), but only one way is infinite. The other wyas are finite and can short circuit our peace of mind and most of all our Sanity. | #MULFMAB 4 balanced people and healthy business people in #fashion, #music, #art & beyond.

Notes

Do The Boring $tuff With Style: You don’t need a Suit & Tie to be business minded. You don’t need to have bohemian garb to be creative. We personally like to do it in #RickOwens, #DamirDoma & in #Guidi boots. | #MULFMAB #Consulting #businessstrategy #businessdevelopment #fashion #music #art #beyond

Do The Boring $tuff With Style: You don’t need a Suit & Tie to be business minded. You don’t need to have bohemian garb to be creative. We personally like to do it in #RickOwens, #DamirDoma & in #Guidi boots. | #MULFMAB #Consulting #businessstrategy #businessdevelopment #fashion #music #art #beyond

Notes

"You are welcome here, we like you, people like us are part of a thing like this, we’ll watch your back."-Seth Godin | #MULFMAB proudly watching backs in #fashion, #music, #art, & beyond. This Monday & Everyday. | #NYC #LA #Miami #Paris #London #CPH #Milan #HongKong #Shanghai #Tokyo

"You are welcome here, we like you, people like us are part of a thing like this, we’ll watch your back."-Seth Godin | #MULFMAB proudly watching backs in #fashion, #music, #art, & beyond. This Monday & Everyday. | #NYC #LA #Miami #Paris #London #CPH #Milan #HongKong #Shanghai #Tokyo

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