NYC based MyÜberLife (MÜL) Consulting Group offers business solutions to brands in fashion, music, and the arts [F.M.A]. We provide business & brand development, business & brand management, strategic marketing & research, and buying & sales strategy designed to transform our client's ideas into profitable business initiatives. Overall, MÜL is a strategic hub for F.M.A. companies, catering to start-ups, established brands, and industry agencies. We developed this site to inspire ideas, highlight creativity and spotlight strategy. This is for the Dreamers, the Thinkers and the Doers. Explore!
Reminder: Be $mart. Ideas without a map or a plan is an idea. An idea with a map or plan is a $mart idea. Being $mart in business requires, an integrating strategy which combines #marketing, #finance, #legal, #operations, #management & more. The driver of this integrated strategy is the customer. Who is your customer? | #MULFMAB shaping #fashion, #music & #art strategy. #knowthymarket #knowcustomer
On Style: One of the primary functions of #marketing strategy is to set, on behalf of a brand, positive impressions & positive emotions in the customers’ mind. The job is to create and constantly remind the customers of your distinctive brand persona & brand style, so emotionally, that the it becomes sub consciously understood. Its the vibe around your products & services. #MULFMAB on #fashion, #music & #art #marketing & #branding. #business101 #business
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State why. State for whom.State the what. State the how much. Brand. then market. | #MULFMAB, via @publicrelationsby, solutions for our brand building mates in #fashion, #music & #art. #brands #branding #marketing #business101 #brandswillmakethemdance #makemoneyhavingfun
I remember. I remember a time as a teenager, where my wonder, fear, the need for individual expression & the need for peer acceptance was at it’s greatest. It was at that time where I discovered the symbolic power of clothes & the narratives it created in my mind and in those who I interacted with. In my mind, although temporary, wearing clothes gave me confidence & a sense of respect from others, for I realized then, the ‘communication of clothing.’ At those moments I discovered how a product such as clothes, when infused with a powerful narrative, and stamped with a brand, wherever that branded logo went, it would lend that narrative to the person wearing said object, having a genuine impact on their psychology & aspirational outlook. When #RalphLauren said he designs dreams, he was stating that he is looking to give his customers a psychological benefit beyond just product design. With many of our clients, much who share a passion & integrity for design, we remind them to go beyond the production benefit which is to use aesthetics & marketing to create a sense of desire & dream escapism within their costumers. Customers want positive emotions, present a positive narrative around your clothes & brand and watch them smile. #MULFMAB on #fashion #design #marketing & #business
Posted by Jey Van-Sharp of MyUberLife
The 80/20 Rule is an old mathematical formula created by the Italian economist Vilfredo Pareto. At the time, Pareto stated this rule was based on the principal that 20% of the population owned 80% of the wealth. In later years this rule has been used in many different ways and you have probably heard a few of them too, such as: 20% of the salespeople produce 80% of a company’s sales. Or 20% of the employees produce 80% of the companies’ profits. Another is that 20% of the population pays 80% of the countries’ income taxes! My rule is that an artists should be spending 20% of their time creating art and 80% of their time marketing and administering to their art business in order to be a successful artist.
Today, for most artists it is the other way around. Unfortunately most artists will spend 80% of their time creating art and only 20% of their time administering, marketing and promoting their art. How can any artist expect to be successful if no one knows about or is exposed to their art? It is a dilemma that all artists must face, in that they are doing what they love, which is producing art. Rather than being in the business of selling art.
Andy Warhol was a prolific and successful American artist. He was also a master marketer, promoter and art business person. We can all learn and follow his art business operating philosophy. There are two Andy Warhol quotes that puts the whole Art vs. Business dilemma into perspective; “Business art is the step that comes after Art. I started as a commercial artist, and I want to finish as a business artist” and his other quote is “Making money is art and working is art and good business is the best art”. Now, I think we should take these quotes seriously, as it was recently documented that in 2009 a Warhol painting of his, the “Eight Elvises” sold for 100 Million! Warhol knew what he was doing as an artist, a marketer and as a businessperson!
As an artist are you spending a majority of your time marketing and promoting your art work? Have you identified who your target market is and analyzed how to reach them successfully? Do you have a website that displays and showcases your art correctly? Do you have a Blog or online newsletter that helps to drive traffic to your website? Are you taking advantage of and using Social Media to make contacts, promote your art and help to build your brand? Do you have an ongoing email marketing campaign that exposes your work to the decision makers in your target audience? Are you using PR sites to promote your events, shows and sales? Have you availed yourself of promoting your work on Document sites, Bookmarketing sites, Blog sites and on YouTube? Artists can give art demonstrations and talks on YouTube and in Webinars. Are you prepared to market your work on Smart Phones and on iPads? None of this technology is expensive and most of it is free. It is only the artist’s time and their creativity that is involved to take advantage of these different media to promote their art work.
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An excellent read on perceived value versus actual value. Perception is reality. Markets are driven by emotions and perceptions.
Thoughts?
Ok.
Think about your favorite brand. A favorite sports team, a favorite actor…favorite musician or favorite car. Then think about why it’s a favorite of yours and how it became one. Most likely there’s an experience tied to memory that you either watched, listened to, or even took part in that cemented it’s place in your heart. This is what successful brands do — tie themselves to an emotion, a perceived value that you’ll get only from them. From sportswear to rock bands and everything in-between, it’s completely natural for people to be loyal. The key factor though, outside of the emotional connection is STILL the reason they became loyal in the first place. In support of the blind love someone might have for Tide Detergent, they actually use it to wash their clothes. The empirical use is still there. But what happens when it’s not?
Enter Beyonce.
To all our fashion friends, music clients & art partners: Most people don’t buy rationally. We tend to act on impulse. Impulse created by the perceived worth of a ‘thing.’ Branding & marketing creates that perception. The brand is the summation of these perceptions. #MULFMAB x @businessquotes on #fashion, #music & #art #branding & #marketing. #business101 #business #brandbuilding #brandswillmakethemdance
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Living Like This: And let’s add to this your products & services also. #MULFMAB on #marketing, #branding, & #brandbuilding. #business101 #business #strategy (at Mondrian Soho)
Business 101: We have seen in the creative industries of fashion, music and the arts; that there are those people that develop a plan of action and then there are others who just “wing it” when it come to bringing their creativity to the world. Usually the individuals that plan are more strategic in their approach while the individuals that “wing it” are usually more tactical. Both can reach success with their methodology but one usually has a better landscape of the potential pitfalls while the other has their head down running and gets caught off guard when the pitfall arises.
When ones thoughts are developed into a clear idea and those ideas are put down on paper in order to make it come to fruitition; there are some standard steps that are followed in order for the success factors to be achieved.
Posted by Winston Peters of MyUberLife
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To our family, friends, peers, clients, associates & partners: Never be dettered from your desired objective, manifesting your vision, developing your idea, growing your brand or from expanding your business because of the ‘things’ that may present itself as an obstacle(s). In life we are trained to avoid looking for obstacles, but if we courageously do so, what is revealed are advantages & disadvantages. This information is critical when developing a winning strategy. Remember, David seemed to have a disadvantage due to his size compared to Goliath, but what was revealed, after analysis, that his lack of size, after looking at pros and cons, was actually an advantage hidden in what seemed to be a disadvantage. David’s lack of size, gave him mobility & gave a disadvantage for Goliath due to lack thereof. Carefully & bravely seeking out & not avoiding obstacles, what comes to light from the hidden darkness, are the advantages, if and only if, we choose to see ‘it.’ | #MULFMAB x #MalcolmGladwell on #strategy, #stratagem, #tactic & #tact in #life, #love, #war & #play to the #business of #fashion, #music, #art & #culture.
Living Like This: What are some problems that exist in your world? What are some of the problems that exist in your city? How can #fashion, #music & #art solve some of those problems? What are some of the problems that exist in #fashion, #music & #art? How can your business solve these issues? There are many ideas. The ideas that solve problems are the ones that tend to create wealth Solve a problem to become solvent.
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The Da Vinci Beethoven Uber Code: “#Branding is by far one of the most important aspects of your #business, regardless of whether your company is developing a high #fashion clothing line, an #art gallery, state of the art music studio, #or a consulting business. Having an effective branding #strategy gives you a major edge in the ever increasing competitive market. Simply put, your brand is your promise to your customer. It tells them what to expect from your product or service and differentiates you from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.” -Posh Coworking | #MULFMAB on the beautiful game of strategy.
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Ok.
Think about your favorite brand. A favorite sports team, a favorite actor…favorite musician or...
they’re going crazy for flying lotus…rightfully so. sounds amazing in here.
#rp from the homie @jeyofmyuberlife
More hand-lettered awesomeness from the notebook of Debbie Millman, maker of amazing things.
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