Some designers these days believe they have to be rock stars. I believe in the product — that’s what the client buys. The issue is to endure and to do everything to stay alive as a business. It’s really all about dedication to your work.”
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“Take the time to learn the craft — and it takes time. To make it in fashion, you have to be strong, and not envious. You have to offer something unique that you can’t find from another brand.
The quotes above, from fashion designer Sophie Theallet, stress the importance of two critical components of a successful business:
- Quality Assurance & Quality Control (QA & QC) in the Product Development Process - “I believe in the product […] Take the time to learn the craft.” Sophie’s product-focused philosophy, much like many traditional notions of luxury, places great importance on the mastery of the craft; thereby, allowing the designer to produce a superior product.
- A Sound Value / Unique Selling Proposition - “You have to offer something unique that you can’t find from another brand.” Sophie knows that for your best chance at survival in a crowded market (i.e fashion) you must offer your target audience something that they need or want, but are not necessarily getting from your competitors.
Sophie’s words ring loud and clear in today’s increasingly austere society where ‘price vs. quality’ analysis is given more weight before any significant purchase.
posted by Kwasi Gyasi of MyUberLife






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