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Notes

Some designers these days believe they have to be rock stars. I believe in the product — that’s what the client buys. The issue is to endure and to do everything to stay alive as a business. It’s really all about dedication to your work.”
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“Take the time to learn the craft — and it takes time. To make it in fashion, you have to be strong, and not envious. You have to offer something unique that you can’t find from another brand.

The quotes above, from fashion designer Sophie Theallet, stress the importance of two critical components of a successful business:

  1. Quality Assurance & Quality Control (QA & QC) in the Product Development Process - “I believe in the product […] Take the time to learn the craft.”  Sophie’s product-focused philosophy, much like many traditional notions of luxury, places great importance on the mastery of the craft; thereby, allowing the designer to produce a superior product. 
  2. A Sound Value / Unique Selling Proposition - “You have to offer something unique that you can’t find from another brand.”  Sophie knows that for your best chance at survival in a crowded market (i.e fashion) you must offer your target audience something that they need or want, but are not necessarily getting from your competitors.

Sophie’s words ring loud and clear in today’s increasingly austere society where ‘price vs. quality’ analysis is given more weight before any significant purchase.

posted by Kwasi Gyasi of MyUberLife

10 Notes

Rebecca Minkoff’s Family Fashion Business

We recently came across this inspiring video above from Wall Street Journal depicting aspiring handbag designer Rebecca Minkoff and her brother Uri Minkoff.  The video gives a glimpse into how Rebecca and her brother turned their small family-owned fashion brand into a growing fashion empire - maximizing every dollar spent along the way.  Today, the up-start brand is projected to do $35 million in sales this year.

Here are some additional highlights from the video:

  • Rebecca Minkoff’s Brand Inspiration - Travel and vintage. 
  • Rebecca MInkoff’s Target Audience - Female’s between the ages of 20 - 30 years of age.
  • Rebecca MInkoff’s Brand Promise - To provide their target audience with product that tied into, or was related, to the momentous occasions that occurred in their lives between the ages of 20 and 30.

Enjoy the video and feel free to share your thoughts.  Happy watching!

posted by Kwasi Gyasi of MyUberLife 

Notes

Made's New Mobile App | A Sweet Sound For Fashion Week Attendees

We recently came across this article describing a new technology set to streamline the fashion market - just in time for New York’s Fashion Week Fall/Winter 2012.  Made Fashion Week, one of two major fashion week venues, and a favorite of ours, has developed a new mobile phone app compatible with iPhones, iPads, and Android phones.

The App

”[…] designed to listen for specific sound waves that will be played over the speakers during runway shows throughout the week. These sound waves, inaudible to the human ear, are synched to the shows themselves and tell the app which outfit is on display at any time. The app will then automatically pull up a photograph of the outfit — taken by a photographer on the scene — as well as the designer’s name, biography and contact information. Users can share the photographs through various forms of social media and save looks to their phones. The app also works for people watching Webcasts of the shows.

Target Audience

  • Editors
  • Buyers
  • Bloggers
  • The greater fashion community

Why Is It Important?

“[Because it could potentially bring more order to the] frantic note-taking that editors, [bloggers], and buyers engage in as they shoot through various shows and presentations within Milk Studios.”

The technology behind the app also has more far-reaching implications than just fashion week.  Many marketers are already developing different ways to incorporate the app into the everyday shopping experience; essentially, leveraging the technology to create new iterations of real-time ‘near field’ advertising.  While the full scale adoption and integration of this type of technology is still a ways out, I think it’s safe to say this week’s fashion goers will be thankful for the runway assist.

posted by Kwasi Gyasi of MyUberLife

4 Notes

This morning we were delighted to discover the Spring Summer 2012 Lanvin of Paris Ad Campaign.  This campaign, under the creative direction of House and Holmes and camera work by the [genius] Steven Mesiel, made for compelling viewing.  Lanvin’s head designer Alber Elbaz spring collection was the focus, a masterpiece within its own right, with the creative ‘toolage’ of H & H x Mesiel plus leathery snakes and the “Cookieman” musical [genius] of Pharrell Williams and his artist Maxine Ashley all summed up video-freshness for us.  It worked!

The goal of every great designer is to construct quality clothes, and the goal of every creative team is to showcase said clothes visually and sonically; when all the creative components intersect correctly, it can make for a powerful marketing effort. 

Please enjoy and feel free to share your thoughts.  Posted by Jey Van-Sharp of MyUberLife


1 Notes

JC Penney Re-Branding | A Move To Masstige

        

                 

                JC Penney Re-Branding | A Move To Masstige 

On Wednesday January 25th, J.C. Penney (JCP) announced what is to be one of the most exciting retail transformations of this year, and maybe even this decade.  The 110 year old department store brand, with the help of new CEO, Ron Johnson, and President, Mike Francis, revealed a forward-thinking business strategy that could not only reclaim ‘top-of-mind’ presence with American shoppers, but also make the department store shopping experience fun again - an activity which has lost much of its luster since the rise of fast-fashion stores like H&M and Zara.

But with this announcement also comes a stir in the market; bringing with it a

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Notes

Fashion is not frivolous. I am a businesswoman, a very serious person.”-Donatella Versace

“Clothes make the man. Naked people have little or no influence on society.”-Mark Twain

“Carelessness in dressing is moral suicide.”-Honoré de Balzac

“Costly thy habit as thy purse can buy, / But not express’d in fancy; rich, not gaudy; / For the apparel oft proclaims the (wo)man.”-William Shakespeare

“One should either be a work of art, or wear a work of art.”-Oscar Wilde

“Clothes can suggest, persuade, connote, insinuate, or indeed lie, and apply subtle pressure while their wearer is speaking frankly and straightforwardly of other matters.”-Anne Hollander

“I am a very serious person.-Tom Ford

Don’t you see that fashion is a very serious business? Posted by Jey Van-Sharp of MyUberLife

26 Notes

                          Fashion and Copyright Law:

Brilliant Ted Talk by Johanna Blakley, deputy director of the Norman Lear Center, on a hot topic at the moment in lieu of SOPA & PIPA PROPOSED PRIVACY BILLS:  Copyright law.  Ms. Blakley discusses the pros and cons of copyright, trademarks and intellectual property law.  She makes a compelling case how fashion benefits in both innovation and sales from copyright infringement.  In addition she sites how all creative industries can learn from fashion’s free culture of ‘stealing ideas.’ Quite compelling subject matter.

Do you agree? Please feel free to share your thoughts, posted by Jey Van-Sharp of MyUberLife

1 Notes

What I do with Hermès menswear is luxury by the old definition […] And that luxury is actually about time – which is what is needed to give scope to the attention to detail in an object – and the appreciation of particular values. It’s the companies that are seen to support clear values that people are paying more and more attention to now.

God is in the details by Artistic Director of the Hermès Men’s Universe, Véronique Nichanian | posted by Jey Van-Sharp of MyUberLife


4 Notes

When I can no longer create anything, I’ll be done for.”

“I was the one who changed, it wasn’t fashion. I was the one who was in fashion.”

“A fashion that does not reach the streets is not a fashion.”

“A style does not go out of style as long as it adapts itself to its period. When there is an incompatibility between the style and a certain state of mind, it is never the style that triumphs.”

“I love luxury. And luxury lies not in richness and innateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.”

“Since everything is in our heads, we had better not lose them.

May these wise words from the 20th century modernist thinker, Ms. Gabrielle Bonheur ”Coco“ Chanel, guide all of us on our creative journeys. Posted by Jey Van-Sharp of MyUberLife 

1 Notes

As we approach the rounding-out of another year, 2011, and we reflect on the ’many sights of wonder’ we have encountered this past year, we are filled with inspiration, hope and dedication for the year to come.  A new year, 2012, will bring with it opportunity, obstacles and the ‘vesseled’ lessons from the year before; a new year allows us to use all the harnessed creative energies from the year before to aid us on our future creative and business endeavors.      

One of the benefits of living in today’s world is the ability to constantly train one’s creative pallet through continuous edification, emotional growth, and an accumulation of multiple creative energies.  Today, our world offers diverse mediums, where creativity is constantly shared online and at a ‘magazine subway-strap-hanger glance ‘offline,’ if one looks, one can find an abundance of inspiration all around.

In my attempt to live the words I write, I went through hundreds of editorial ‘tears’ from this past year to document in my scrap book, searching for reminders of 2011 inspirations.  In the process, I came across the ‘Wired with Love’ editorial featuring model’s Nina Reijnders and Victoria Lipatova, who take on the role of bondage vixens for photographer Koray Parlak’s most recent work in Marie Claire Turkey.  ’Wire with Love’ was outfitted by stylist Hakan Öztürk and makeup by artist Ali Riza Ozdemir, with hair by Ferit Belli.  Together, all of the elements, from the leather whips, to lace veils, to photo framing technique and more; all make for a rich composition of sadist-meets-saint editorial narrative.

‘Wire with Love’ thematically exemplifies the notion that creativity, when explored in technique as well in philosophy, can create art.  When juxtaposed on each other, the exploration of both light and dark subject matters, allows for beauty to emerge. ‘Wire with Love’ serves as a philosophical metaphor for this past year: no matter what life throws at us, we, if we seek to, can create beauty, even from the darkest of places.  As, Marquis de Sade, French philosopher, where the word sadism is derived, once said, “Happiness lies neither in vice nor in virtue; but in the manner we appreciate the one and the other, and the choice we make pursuant to our individual organization.”

In May 2012, my wish for all of you is saintly resurrection in all your creative and business pursuits as well as moments of pleasure in your darkest hours.  Posted by Jey Van-Sharp of MyUberLife



9 Notes

I’ve always been interested in the mix between creativity and business, and I think, at the end of the day, you have to be convinced with what you are saying in your collections but you also have to meet the needs of your customers
Jonathan Saunders reiterating why creativity & business go hand-in-hand. Posted by Jey Van-Sharp of MyUberLife 

Notes

How Can Fashion Editors Take A Bite Into Apple Inc.

         How Can Fashion Editors Take A Bite Into Apple Inc.

With a background in engineering, I can’t help but fix my eyes on the latest trends happening in the technology world.  However, as an active member of the MÜL team, my focal lens is skewed to the particular influence technology has on the fashion, music, and art markets.  So, needless to say, when I heard about Apple’s iCloud solution, my first inclination was:  “how will this heavily anticipated Apple product win the hearts and minds of the creative community - specifically those individuals active in the fashion industry?” 

In the creative community, when most people hear “Apple” they tend to think of

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14 Notes

Browsing today, we found these images with powerful references. Upon further investigation we discovered it was the simple brillance of Napoleon Hill.  These words are excerpts from Napoleon Hill’s book ‘Think and Grow Rich.’  We recommend this classic read to all of you fashionistas, artist, musicians, creative types of all sorts and future business moguls.  This book, by far, is the most powerful book I have read on success. 

Who was Napoleon Hill: Napoleon Hill (1883 –1970) was an American author who was one of the earliest producers of the modern genre of personal-success literature.  He is widely considered to be one of the great writers on success.  His most famous work, Think and Grow Rich (1937), is one of the best-selling books of all time (at the time of Hill’s death in 1970, Think and Grow Rich had sold 20 million copies).  Hill’s works examined the power of personal beliefs, and the role they play in personal success.  He became an advisor to President Franklin D. Roosevelt from 1933-36.

Hill considered the turning point in his life to have occurred in the year 1908 with his assignment, as part of a series of articles about famous and successful men, to interview the industrialist Andrew Carnegie.  At the time, Carnegie was one of the most powerful men in the world.  Hill discovered that Carnegie believed that the process of success could be outlined in a simple formula that anyone would be able to understand and achieve.  Impressed with Hill, Carnegie asked him if he was up to the task of putting together this information, to interview or analyze over 500 successful men and women, many of them millionaires, in order to discover and publish this formula for success.

As part of his research, Hill interviewed many of the most famous people of the time, including Thomas Edison, Alexander Graham Bell,George Eastman, Henry Ford, Elmer Gates, John D. Rockefeller, Sr., Charles M. Schwab, F.W. Woolworth, William Wrigley Jr., John Wanamaker, William Jennings Bryan, Theodore Roosevelt, William H. Taft and Jennings Randolph.  Hill was also an advisor to two presidents of the United States of America, Woodrow Wilson and Franklin 

please click through these images, Posted by Jey Van-Sharp of MyUberLife

2168 Notes

33 Indeed, ‘Creativity x Organization = Impact’ -Scott Belsky | reposted by Jey Van-Sharp of MyUberLife

33 Indeed, ‘Creativity x Organization = Impact’ -Scott Belsky | reposted by Jey Van-Sharp of MyUberLife

18 Notes

These are some of the many reasons why we love Vogue Italia. These creatively-creepy looks and child like comforts have a compelling affect on the viewer.  A very creative shoot, to say the least.  

This editorial, understandably titled Mechanical Dolls by Tim Walker, captures models Audrey Marnay and Kirsi Pyrhonen in surreal doll poses.  Mr. Walker, who has been on a roll, merges fashion photography and fine art in this October issue of Vogue Italia.  He manages to walk the line between art and fashion gracefully, blurring the lines of reality, reversing the concept of personification; giving dolls human like qualities.  Mr. Walker distorts the child fantasy into a dark twisted one, all while skillfully using high fashion clothing as reference. Charming! 

The models are styled by Jacob K in doll like looks from the Fall collections of Louis Vuitton, Stella McCartney, Alberta Ferretti, Kenzo and others.

Click through and enjoy, posted by Jey Van-Sharp of MyUberLife

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