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Advertising in an Arabic Way

Every community has different cultural and societal cues. Understanding these cues are necessary when it comes to marketing a product. This article highlights some valuable points on the matter.

Posted by Jey Van-Sharp of MyUberLife

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There is strength in weak ties, as the sociologist Mark Granovetter has observed. Our acquaintances —not our friends —are our greatest source of new ideas and information. The internet lets us exploit the power of these kinds of distant connections with marvellous efficiency. It’s terrific at the diffusion of innovation, interdisciplinary collaboration, seamlessly matching up buyers and sellers, and the logistical functions of the dating world.
Malcolm Gladwell reminding us to look everywhere, posted by Jey Van-Sharp of MyUberLife

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Are you a real Artist?

Life in NYC can often be compared to a roller coaster ride of sorts. You ride the ups and downs enthusiastically, buying your time to fulfill new dreams and simultaneously getting passed the temporary road blocks. At its core, NYC is the modern cosmopolitan society of races. A city of cultural taste, artistic expressions and most of all psychological survivors.

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The Fashion Industry’s Guide To Facebook Commerce

Great read on Facebook, Ecommerce and the conversion of social capital (Klout) into fiscal capital (Dollars/Euros) , posted by Jey Van-Sharp of MyUberLife

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The new electronic independence re-creates the world in the image of a global village.
Marshall McLuhan, posted by Jey Van-Sharp of MyUberLife

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Technopologist?

A phrase coined by the Wall Street Journal that describes an interlocutor [sort of like a translator] between marketing, technology and social interaction.  This person is like the perfect mix of what it truly takes to launch a successful product in the “Info Age.”  A place where information is abundant, markets are crowded, attention is scarce and people want real and authentic connections. #socialmedia

posted by Kwasi Gyasi of MyUberLife

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Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
Marshall McLuhan, posted Jey Van-Sharp of MyUberLife

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Fortunately art is a community effort – a small but select community living in a spiritualized world endeavoring to interpret the wars and the solitudes of the flesh.

Allen Ginsberg

posted by Kwasi Gyasi of MyUberLife

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Value unused = Waste
posted by Jey Van-Sharp of MyUberLife

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Creative Destruction

Creative Destruction- a theory posed by the economist Joseph Schumpeter over sixty years ago. Positing that products, places and ideas must be destroyed to generate a better version. #John Galliano #LVMH #Dior

Posted by Kwasi Gyasi of MyUberLife

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Artists and Gentrification

Whether people like to believe it or not, the artist community is an important catalyst for the gentrification cycle to occur in a specific location.

Gentrification - refers to the socio-cultural displacement that results when wealthier people acquire property in low income and working class communities.

Below is a step-by-step look at how the art community influences gentrification and how gentrification influences the art community.

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Yellow School Bus

A school of thought: is a collection or group of people who share common characteristics of opinion or outlook of a philosophy, discipline, belief, social movement, cultural movement, or art movement. In addition there have been several schools of economic thought throughout history.

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Creativity and the cultural economy are most efficient in the social realm
Elizabeth Currid paraphrased by Kwasi Gyasi of MyUberLife

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Charlie Sheen: Case Study on Social Media

How Is Charlie Sheen passively acquiring twitter followers? Is he using a 21st century mesh marketing strategy? posted by Jey Van-Sharp of MyUberLife

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Once Upon a Time… | Marketing As a Story

Stories make it easier to understand the world.  They’re the easiest way to understand and translate an idea to the world. A good story transforms us through its subtle promises……..

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