Culture is more than just the explicit collection of information, phenomena, and common experiences in our society. It also embodies tacit knowledge—the unspoken, deeply embedded insights, skills, ingrained behaviors, and intuitions that shape our lives and guide The Cool Hand Of The Market™️, aka the other invisible ‘Economic Hand.’  The application of both explicit and tacit knowledge helps us unearth hidden value, evaluate opportunities, and accurately assess business valuations.

Also, after conducting further research, we have discovered that neglecting to apply cultural context and tacit knowledge to information over time can render data and strategy useless.

Moreover, we are now facing the risk of AI bias, so if our data lacks cultural diversity, nuance, and tacit depth, the threat of discriminatory harm to society will increase.

Culture informs the market. Culture drives demand. Culture reduces AI bias. Culture ignites your creative imagination. Culture informs your strategy.  And culture informs all wise business & life decision-making.

Our Cültüre is Data™️ platform is open to knowledge partnering with decision-makers or management teams to empower your current and future business moves. We work with small businesses and large Fortune 500 companies. Click the link below if you’re ready to get to work.