make
Your Next
Business
Move count
We turn culture into data, data into strategy, and strategy into your next power move.
BE A WÜLF ABOUT YOUR DREAM
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BE A WÜLF ABOUT YOUR DREAM ✦
who we are & What we do
BUSINESS & CULTURAL SOLUTIONS
MYÜBERLIFE CONSULTING GROUP OR “MÜLF,” IS A GLOBAL STRATEGY FIRM BASED OUT OF NYC THAT TRANSLATES CULTURE INTO REAL BUSINESS MOVES. WE HELP PEOPLE THINK CLEARER, MOVE SMARTER, AND BUILD SYSTEMS THAT ACTUALLY WORK. WE COMBINE CULTURALLY-RELEVANT BUSINESS SOLUTIONS, CONFIDENTIAL STRATEGIES, AND BUSINESS ENGINEERING EXPERTISE TO AMPLIFY YOUR SUCCESS IN THE LOCAL & GLOBAL MARKETPLACE. THIS IS WHAT WE MEAN WHEN WE SAY WE “WORK ON YOUR BUSINESS;” WE WANT YOU TO HAVE MORE TIME + MORE CAPITAL TO KEEP BUILDING YOUR BUSINESS AND SCALING YOUR IDEAS.
CO-FOUNDED BY MULTI-CULTURAL AND MULTI-LINGUAL POLYMATHS, WE BRING A MULTI-DIMENSIONAL PERSPECTIVE TO THE CLIENT TABLE. WE HELP COMPANIES TURN IDEAS INTO REALITY.
BRAIN TRUST
WE ALSO “WORK IN THE BUSINESS” WITH YOU OR YOUR TEAM, WHICH ESSENTIALLY MEANS WE WORK WITH DISRUPTORS & INNOVATORS, ENTREPRENEURS, EXECUTIVES, ARTISTS, CREATIVES, PUBLIC FIGURES, AND HIGH PERFORMERS TO ADDRESS THEIR SHORT-TERM CRITICAL PATH MILESTONES (CPMS). IN ESSENCE, WE INCREASE OUR CLIENTS’ PERSONAL AND PROFESSIONAL “BATTING AVERAGE” IN THE NEAR TERM. WE ENSURE THAT OUR CLIENTS ARE SET UP TO MAKE A POSITIVE IMPACT ON THEIR COMMUNITIES AND THE WORLD AT LARGE, WHILE ALSO ACHIEVING FINANCIAL SUCCESS.
ETHOS
ALL OF OUR ‘MOVES’ AIM TO INCREASE THE STANDARD OF LIVING ON EARTH. AS MÜLF IS OUR GROUP, WÜLF IS THE ENERGY OF THAT GROUP. OUR ATTITUDE IS RESULTS-DRIVEN AND SPIRITED, AND WE BRING THAT ENERGY TO ALL OF OUR CLIENTS AND PROJECTS, WORKING DILIGENTLY TO UNDERSTAND AND CONTRIBUTE TO THE SPIRIT OF THE TIMES.
WE VALUE DIVERSITY OF PEOPLE, BUT WE ALSO VALUE DIVERSITY OF THOUGHT, DIVERSITY OF PERSPECTIVES, AND DIVERSITY OF POLITICS. IN THE END, WE BELIEVE IN PRIORITIZING THE RESULTS THAT HAVE THE MOST HOLISTIC IMPACT.
WE AT MÜLF ARE ÜNITED LOOKING FORWARD, DEDICATED TO WORKING WITH COMPANIES AND CREATIVES THAT WILL SHAPE THE 21ST CENTURY. MÜLF IS WÜLF.
Cultural economics
THERE IS NO ECONOMY WITHOUT UNDERSTANDING THE ROLE ARTISTS AND CREATORS PLAY IN CREATING THE DEMAND THAT DRIVES EVERY MARKET. IN THAT SENSE, WE SHOULDN’T LOOK AT CULTURE AS ORNAMENTAL TO SOCIETY. IT’S A FOUNDATIONAL ECONOMIC FORCE THAT SHAPES HOW DEMAND FORMS, HOW VALUE IS PERCEIVED, AND HOW RESOURCES AND ATTENTION ARE ULTIMATELY ALLOCATED.
FOR ANY EXCHANGE TO BE FAIR AND FUTURE-PROOF, ARTISTS AND CREATIVES NEED NEW FRAMES. THEY MUST CLAIM SOVEREIGNTY AND SEE THEIR WORK, THEIR AURA, THEIR AESTHETIC, AND THEIR CULTURAL DATA AS AN ASSET CLASS.
why work with us
WE UNDERSTAND THAT SUCCESS IN MODERN BUSINESS REQUIRES NOT ONLY INNOVATIVE SOLUTIONS, BUT ALSO A DEEP UNDERSTANDING OF CULTURAL INTELLIGENCE AND THE INTERSECTION OF TECHNOLOGY AND SOCIETY.
THAT’S WHY ENTREPRENEUR MAGAZINE REFERRED TO US AS “THE COOL CONSULTANTS.” WE STUDY HOW COOL SHAPES ATTENTION, ACCESS, AND INCOME, AND TURN THAT INTO STRATEGIC ADVANTAGE.
OUR VALUE PROPOSITION LIES IN EFFICIENTLY SOLVING BUSINESS PROBLEMS AND AMPLIFYING IDEAS. IN A WORLD WHERE COOL FUNCTIONS AS A CURRENCY OF PERCEPTION AND DEMAND, WE HELP CLIENTS CLARIFY THEIR “WHY,” SO THEY CAN ALIGN PURPOSE, POSITIONING, AND PERFORMANCE, FOR THEIR ENTIRE BUSINESS ECOSYSTEM, UNEARTHING HIDDEN VALUE AND REVENUE IN THIS NEW CULTURAL AND TECHNOLOGICAL LANDSCAPE.
WE ARE GLOBAL LEADERS IN CROSS-DISCIPLINARY AND CROSS-CULTURAL SYNTHESIS, IDEATION, AND PROBLEM SOLVING. USING OUR BAWAYD™️ AI TECHNOLOGY AND DEEP CULTURAL DATA (CÜLTÜRE IS DATA™️), WE OBSERVE, ANALYZE, AND SYNTHESIZE HOW MARKETS AND HUMANS INTERACT (INCLUDING THE SOCIOECONOMICS OF COOL), GAINING INSIGHTS ON HOW TO INCREASE THE QUALITY OF OUR STRATEGIES, TURBOCHARGE OUR CLIENT’S IDEAS, AND PUSH THE WORLD FORWARD.
CLICK HERE TO FIND WHY ENTREPRENEUR MAGAZINE CALLED US THE “COOL CONSULTANTS.”
CLICK HERE TO READ OUR DEEP DIVE ON THE SOCIOECONOMICS OF COOL.
“Your money is too important, your time is too valuable to make mistakes that you don’t need to make...Become an expert immediately, and really go down the rabbit hole and learn all the ins and outs. But the only way you can do that quickly is to get a consultant in the industry or someone with multiple years of experience.”
LET'S GET TO WORK
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LET'S GET TO WORK ✦
Our Clients, Partners & Collaborators
from local to global
Our Services
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We turn your ideas into executable systems, not just concepts. This service helps founders and teams design strategy, structure operations, and build repeatable execution that scales.
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We turn ambition into an operating system. We define scope, timelines, resourcing, and delivery cadence so complex initiatives ship with clarity, accountability, and momentum.
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A long-term advisory engagement for leaders and organizations seeking sustained strategic clarity. We work alongside clients to navigate CPMs, complex decisions, and evolving systems over time.
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On-demand, high-touch access to a multidisciplinary group of strategists, engineers, operators, and cultural analysts. This service is designed to stress-test ideas, solve hard problems, and increase decision-making accuracy.
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We help organizations of all sizes apply AI in practical, high-leverage ways across strategy and operations.
We focus on responsible implementation that enhances human performance and increases execution velocity.
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This service grants you access to and alignment with members of our partnership ecosystem, the WÜLF Professional Network.
The WÜLF Professional Network is a community fulcrum to amplify your ideas, projects, and business. We focus on alignment: fit, timing, shared incentives, and long-term value creation for our clients.
(Click the "LEARN MORE" button below for additional details about this service offering.)
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A tailored service for artists, creative professionals, influencers, small businesses, and individuals unfamiliar with the intricacies of deal negotiation and structuring within business transactions. We structure deals that protect interests, clarify terms, and preserve long-term upside.
(Click the "LEARN MORE" button below for additional details about this service offering.)
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Legal guidance designed for artists, creators, and cultural professionals.
We provide legal guidance across contracts, partnerships, licensing, and IP rights so creators retain control and economic participation in their work.
(Click the "LEARN MORE" button below for additional details about this service offering.)
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We design fractional ownership and smart contract frameworks that formalize economic participation, automate trust, and align incentives across stakeholders.
This service was tailored to meet the needs of artists, creative projects, businesses, real estate developers, community initiatives, and investment vehicles.
(Click the “LEARN MORE” button below for additional details about this service offering.)
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Original research, writing, and knowledge frameworks at the intersection of culture, economics, performance management, technology, and systems thinking.
This service includes proven thought leadership, public narrative development, and speaking engagements that translate complex ideas into actionable frameworks for founders, executives, teams, and institutions navigating change.(Click the "LEARN MORE" button below for additional details about this service offering.)
EVERY IDEA NEEDS AN AMPLIFIER
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Your vision, our expertise: Together, we'll engineer creative solutions with data-driven strategies and cultural insights that resonate with your brand essence.
We harness the synergy of cutting-edge technology and creative insight to drive your business forward. Much like what AMG does for Mercedes, we do for businesses and ideas.
We elevate and enhance performance - for ideas, your business, and your teams. Taking the good and making it great with precision-engineered strategies designed to turbocharge your business and brand operations.
We are the force multiplier.
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We know that everyone must have a clear "why," as it provides a focal point for all business and brand activities. MÜLF’s BAWAYD™️ AI system identifies the “why” and uses it as a centerpiece to put the business and brand in order.
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Each idea will have to be more dimensional to stand out in the cultural zeitgeist, and every business will have to build a brand and leverage The 5C’s to compete in today’s economy.
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Every idea needs organization and management to reach its full potential.
We help you navigate the maze of obstacles and challenges that come with growing an idea into a business and managing that business over the long term.
To do this, we leverage the discipline of engineering, the clarity of systems design, the insight of advanced mathematics, and the psychology of high-performing teams.
Every piece is designed to help you not only “do work” but also build your idea into a resilient, evolving company. -
The BAWAYD™️ AI system provides a clear path for developing your ideas into culturally and financially impactful initiatives by doing the following:
Audit, analyze, and organize your ideas a/o business.
Provide more confidence and coordination to your idea, and increase the probability of success via technical processes & mathematical intelligence.
Leverage our deep cultural dataset (Cültüre is Data™️), analyzing local and global corners of Cool and Influence to enhance your operations and ideas.
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Ideas need a network to spread and make an impact. That’s why we also provide access to our WÜLF Network of professionals to amplify your ideas, projects, and business.
To learn more about this, check out our Strategic Partnership Service on the Services page.
“Advice at MyÜberLife? Think Quincy Jones crafting MJ hits - surgical insight, direction, and the energy that turns visions into classics. They are consummate professionals, cultural griots, and true business mavens.”
— Dean K. Moore, Esq.
WE USE CULTURAL DATA TO SOLVE YOUR PROBLEMS
THE MÜLF APPROACH OBSERVES, ANALYZES, AND SYNTHESIZES CULTURAL DATA (CÜLTÜRE IS DATA™️) TO SHAPE OUR CLASSICAL AND NON-CLASSICAL BUSINESS SOLUTIONS.
WE FOCUS ON HUMANS AND WHAT THEY DO, BOTH DIGITALLY AND PHYSICALLY. THIS INFORMATION IS CRITICAL FOR GUIDING THE FUTURE OF OUR CLIENT'S IDEAS & BUSINESSES AND FOR MAKING THE WORLD BRIGHTER.
TODAY, MORE & MORE CULTURES ARE ENTERING THE MARKET AND GAINING INFLUENCE, SHIFTING THE WAY IDEAS PROLIFERATE AND THE WAY BUSINESSES OPERATE.
“As of January 2024, there were 5.35 billion internet users worldwide, representing 66.2% of the global population. Current trends suggest two-thirds of the world’s population should be online by the middle of 2024.”
THE WORLD IS FLATTER, MORE CONNECTED, MORE CREATIVE, MORE CULTURED, AND MORE CROWDED, SO IT WILL BE NECESSARY FOR OUR CLIENTS TO BE MORE INTELLIGENT & CULTURALLY ADEPT ABOUT NAVIGATING THE MARKETS.
NOW IS THE TIME FOR EVERY ORGANIZATION TO THINK WITH A LIMITLESS MINDSET AND UPDATE THEIR SYSTEMS AS WE ENTER THIS NEW AGE OF HUMAN CREATIVITY AND BUSINESS IDEATION.
“For lack of guidance a nation falls, but victory is won through many advisers.”
LEARN MORE ABOUT CÜLTÜRE IS DATA
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LEARN MORE ABOUT CÜLTÜRE IS DATA ✦
The traditional business Firm needed an upgrade…
IT’S TIME TO BUILD and make the world a better place, one idea at a time.
BE A WÜLF ABOUT YOUR DREAM
✦
BE A WÜLF ABOUT YOUR DREAM ✦