Consulting
Thesis
From Atari to Ai
FROM ATARI TO
WEB 1
The late 80s to late 90s were a period of immense change and progress in the gaming, fashion, music, media & entertainment, and technology industries.
In the gaming sector, the Atari and Nintendo gaming consoles revolutionized the way people enjoyed video games, while the Sega Genesis offered exciting new levels of depth and detail. However, it was Gameboy that made modern gaming truly mobile.
In the fashion industry, Nike Air and Reebok Pumps kicked off a wave of athletic shoes that have become a staple of modern culture, while Starter Caps and Michael Jordan endorsements made sports apparel a must-have for any aspiring streetwear enthusiast.
WWF and NASCAR provided alternative entertainment experiences, with WWF being a hybrid of sport and theater, and NASCAR modernizing the sport of high-powered race car driving in the States.
The transition from Boom Boxes to Walkmans to CD players kept the individual expression and enjoyment of music alive and thriving. Hot 97 also took off during this time, and dominated the NYC radio airwaves, while TV stations like Nickelodeon and MTV defined youth culture.
Then, personal computers changed the way people communicated and consumed media writ large. Dial-up Modems ushered in a new era of ‘surfing the net,’ and the "Dude Get A Dell" campaign and AOL made computers commonplace in everyday life.
Finally, Cell Phones marked the dawn of a new age of connectivity and communication, bringing people closer together in ways they never dreamed possible.
The start of web 1
The early web was limited to displaying static pages and providing email services. It was a rudimentary platform for communication and information dissemination, and its capabilities were severely limited.
The cultural phenomenon of this period was the explosion of web-based companies such as Amazon and eBay, which made it easier for people to shop online, as well as the rise of the dot-com bubble, which saw investors pour money into tech startups.
In the backdrop of all this, MyÜberLife Consulting Group (“MÜLF”) was created as an online Brain Trust to empower the creative community to leverage the technical tools of this time. We used these tools to develop brands and businesses, and usher them into the digital space.
Rise of web 2
In Web2 we saw the real world efficiently brought online, and with the introduction of mobile technology and the app ecosystem, came an efficiency explosion.
Web2 was marked by community building in a digital realm, and accessing an infinite number of cultural data (Cültüre is Data™️) points beyond local geography, which enabled micro communities to gain power and speak truth to power.
We saw that communities of friends tend to create influence, and that influence is the real “invisible hand,” The Cool Hand of the Market™️.
It was also an efficient time for extending aspects of a business in a digital way, as it was suddenly possible to reach over 100,000 people via social media and viral content. Companies such as X (formerly known as Twitter) and Meta (formerly known as Facebook) were instrumental in driving this shift, and their influence and reach was unprecedented.
MÜLF evolved with this Web2 energy and introduced the startup space to the concept of leveraging The 5C’s as a way of building a business. We saw that the future of business would have to be built in the middle of these 5C’s and that we needed to use these tools and platforms to update our clients and network of WÜLF professionals.
Web2 to Web3 Transition
The transition from Web2 to Web3 marked a new era of discovery, efficiency, and empowerment for us and our client portfolio.
Web3 gave humanity the tools to take ownership of their creative works, IP, data, and identities, and begin to build and own their own digital economies and communities.
Blockchain technology, digital currencies, fractional ownership, DAO communities, smart contracts, and other Web3 tools lined up to give us the promise of economic sovereignty and social freedom. Companies & (Ideas) such as Coinbase, Ethereum, and Block were instrumental in driving this shift, and their influence and reach was unprecedented.
MÜLF adjusted to this “shift” and built several business models, ‘hipping’ them to the concept of Crowd Economics. We saw problems that were not being addressed, and built a suite of solutions using these new Web3 innovations.
We also had a richer data set, which we leveraged to build intelligent business models and accelerate our clients. We combined this “richer data set” with our professional expertise to address social and infrastructure issues like affordable housing and inner city education.
enter web 4 (“aI”)
And now, we stand at the threshold of Web4, an era where artificial intelligence (AI) and machine learning (ML) are set to transform the internet & culture once again. Web4, aka “AI,” has turbocharged Web1, Web2, and Web3 tools, opening up a world of limitless possibilities.
Every idea and business has the ability to efficiently create, market, and distribute its content, products, and services to the world. Every idea and business is now able to tokenize its assets, enabling fractional ownership and sharing of wealth between its community of supporters and customers.
MÜLF can now quickly analyze data and automate processes to amplify our client’s ideas even more efficiently. Companies (& ideas) such as Open Ai & Anthropic have been leading the charge in this new era, and their impact is evident in the way that AI and ML are changing the way culture, markets, and our clients work.
AI and ML have shown us that, very soon, millions of people will need a system at scale that can help them identify their life’s purpose, and design a lifestyle that is personally fulfilling beyond a paycheck.
Sunshine in the dark creates the spark
We have personally discovered that the key to unlocking the potential of AI lies in our ability to understand and leverage the harmonies and tensions of human life to create productive value.
We realized this for ourselves by harnessing the cultural intelligence we acquired during “Our History.” We used all the intelligence we acquired from our consulting journey through Web1, Web2 and Web3, as well as all of our cultural data (Cülture is Data™️) analysis from the past 18 years.
The results of this process have made us even more bullish on culture as a data-driven way to increase the accuracy of one’s decision-making.